Charlotte Whalley-Hunter

Reporting directly to the Head Professional I am responsible for the daily management and running of the shop which entails: • Compiling daily and weekly reports to the Head Professional that feed into management reports for the club • Developing and maintaining strong relationships with both members and overseas customers • Sales Reporting and Forecasting on a seasonal basis • Responsibility for all retail buying across a wide range of apparel and with numerous brands • Creating commercial relationships with brand representatives to get best value for money, in line with budget requirements • Seasonal merchandising, creating and designing new areas for the new brand collections • Re-ordering based on stock levels or specific requirements • Monitoring sales trends and changing shop displays accordingly • Working alongside embroidery houses to produce unique crested products • Trusted key holder to open and close • Key member of 2015 Walker Cup Competition, 2018 Ladies British Open and 2019 Senior British Open events.

Working alongside the Regional Sales Manager to ensure all accounts (professional shops and other retail outlets) within our designated area were serviced to the highest of standards expected of a premium brand, key duties included: • Reporting weekly updates across all allocated accounts • Personal time management, arranging meetings with current and prospective accounts • Developing strong commercial relationships with stakeholders of all levels • Coordinating pre-orders and re-orders • Negotiating stock control management with other Regional Representatives • Supporting top line reporting to Sweden Head Office • Visual Merchandising, creating prominent feature walls placing brand in best position for sales in each location • Integral member of Rohnisch events team: August 2009 – Royal Lytham Ricoh Ladies Golf Open August 2010 – Royal Birkdale Ricoh Ladies Golf Open August 2011 – Royal Liverpool Ricoh Ladies Golf Open • Budgeting event stock requirements based on space allocation and predicted footfall. • Monitoring and reporting daily sales trends throughout event. • Dressing and changing mannequins and visual aids to reflect sales and customer demands. • Working as part of a wider team of other high-profile golf brands and host venue staff from the golf clubs to ensure the smooth running of the Merchandising Pavilion. • Return distribution of inventory of unsold stock.