
charlotte sullivan
founder
About
With more than 20 years' experience in FMCG and Agri marketing locally and internationally, my focus is now on helping transform the New Zealand food industry towards its more sustainable future. My passion is in supporting emerging and established food brands through strategy, marketing and innovation.
new zealand
christchurch
marketing and advertising
brand management, fmcg, product development, marketing, brand architecture, brand development, marketing strategy, food, strategic planning, management, retail, food industry, crm, dairy, trade marketing, change management, digital marketing, key account management, merchandising, packaging, customer marketing, marketing research, market research
Experience

future director
naylor love
Naylor Love offers a full range of commercial construction services throughout New Zealand. With more than 700 staff spread over six regional divisions, we can call on our specialist teams nationwide to participate in a diverse range of projects. The Institute of Directors' Future Directors programme is about developing the next generation of directors and ensuring the director pool is wide enough to support New Zealand's economic growth.

board member
canterbury employers' chamber of commerce
* Established in 1859, the Canterbury Employers’ Chamber of Commerce (The Chamber) has two main goals: * 1. to help local businesses improve their enterprises * 2. to ensure our members can operate in a business friendly environment * We are a non-for-profit membership organisation meaning everything we do is for our members. We have approximately 2,900 members and are the largest business support agency in the South Island. We are led by a board of twelve directors, all whom have business experience within the Canterbury region and a genuine, hands-on understanding of the local business environment.

mentor
business mentors new zealand
Business Mentors New Zealand, founded in 1991, is the only independent national business mentoring service provider to the small business sector in New Zealand. The service matches experienced businesspeople, the mentors, with small business owners.

customer marketing manager
dairy crest
* Improved business relationship with Tesco by interfacing across buying and merchandising teams * Developed and implemented Customer Marketing Plan for Tesco based on the key category drivers * Championed Dairy Crest brands within Tesco by initiating brand building activities and maximising the marketing opportunities within Tesco

category planner
homebase
* Project Management, preparation and implementation of Category Plans for a number of DIY categories * Coaching and implementation of Category Management principles to the business

applications development officer
new zealand dairy board
* Analysis of new business opportunities and Project Manager for the development of new whey protein products for nutritional applications. * Product manager for a portfolio of Whey Protein Hydrolysates marketed for applications in Europe, USA and North Asia.

founder
auburn marketing
* I offer brand and strategic marketing planning, project management and guidance to help kiwi companies flourish. Maybe your current team is at full stretch, you're not big enough to have your own marketing team, or you need some extra help. I can assist with project-based support or even be your virtual marketing manager. * Recent work has included: * brand creation * route to market development and project management * marketing plan development * export advice * retail launch planning and execution * volume, revenue, profit and growth budgeting across channels * Let me help ease your pain and lift your game. Find out more at www.auburn.nz

marketing controller - milk and more
dairy crest
Brand strategy, identity and development. Oversee online and offline marketing covering Customer Acquisition and CRM. Drive website enhancement programme to optimise customer experience and sales.

group brand manager - cathedral city
dairy crest
Dairy Crest’s flagship brand – over £200m at retail. Grown from £108m since April 2006. Managed Strategic Brand Development Launched Cathedral City Lighter in February 2007 (Company’s headline NPD) NPD Process Development Cathedral City launched in Europe (June 2007)

brand manager - country life
dairy crest
* Established Country Life as a serious contender in Butter and Spreads category * Managed comprehensive brand relaunch including: * o Repositioning and strategic direction for the brand * o Development of new, ground-breaking TV (Animals) and Food Miles concept * o Packaging redesign across portfolio * o Revision of promotional strategy * o New Product Development

category manager
sara lee household and body care
Category management Data analysis and insight development Trade marketing

commitee member
nzifst
The New Zealand Institute of Food Science and Technology (NZIFST) is the country’s leading professional association representing people working in the food industry, or in related research and teaching, who apply science, technology and engineering to the processing, manufacture and distribution of foods.

head of marketing
westland milk products
Westland Milk Products is a 100 per cent independent dairy farmer-owned cooperative located in the West Coast and Canterbury regions of New Zealand. We specialise in the processing and marketing more than 600 million litres of quality milk annually, producing a range of products including infant nutrition base powders, milk powders, proteins and cream products. Our customers are located in more than 50 countries worldwide. Our brands include Westpro, Westpro Nutrition and Westgold. EasiYo, the iconic New Zealand brand of make-at-home yogurt is also part of the Westland family.
Education
institute of directors in new zealand
institute of development studies (massey university)
university of otago
nutrition
charlotte sullivan's Contact Information
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