Charlotte Imezo Odunlade-Akeju

Chief Commercial Officer (CCO) @ Emergency Response Africa

About

Charlotte Odunlade-Akeju is a Growth Marketing, Business development specialist and Operations Senior Executive, with more than a decade of experience working with multicultural teams, across sectors such as Mobility, FMCG, Insurance, Entertainment, Real-Estate, FinTech, HealthTech, and Edutech. She has raised over $400,000 pre seed for two start-ups and founded two businesses in Nigeria. She helped to build Nigerian’s leading Telemedicine company managing 300,000 enrollees. Implemented and launched the first IMAX in West Africa. Delivered alternative revenue for Cinemas valued at N150 million Naira in 2014. Charlotte facilitated nationwide sales training for FHA Homes (200 Sales Officers in 32 states). Charlotte also closed N600 million sales on properties in Abuja and Launched Dansa Foods in Lagos with N90 million stock uptake in the first year

Country

City

Nigeria

Industry

Non-profit Organization Management

Skill

Legal Issues, Strategic Thinking, Growth Strategies, Sales Strategy, Marketing Strategy, Market Research, Business Management, Interpersonal Skills, Sales, Leadership, Business Development, New Business Development, Marketing, Key Accounts Management, Business Acquisition, Key Account Management, Product Development, Marketing Management, FMCG, Project Management

Experience

Chief Commercial Officer (CCO)

Emergency Response Africa

2023-11 - Present · 2 yrs 11 mos

Lagos,Nigeria

Co-Founder

DriveMe Mobility Tech

2022-4 - Present · 4 yrs 6 mos

Lagos State, Nigeria

DriveMe is a mobility technology company that connects individuals and businesses to verified and professional drivers. Through a one-stop platform, users can access driver education, buy motor insurance, renew vehicle documents and other mobility operations services.

Co-founder/Marketing Director DriveME

DriveMe Mobility Tech

2019-1 - 2024-1 · 5 yrs 1 mo

Lagos, Nigeria

Chief Marketing Director

Tremendoc Limited

2017-6 - 2022-4 · 4 yrs 11 mos

Lagos Nigeria

Tremendoc Limited is a tele-medicine solution company driven to solve the issues with access to quality healthcare services in Nigeria, visit www.tremendoc.com or download on the IOS or Playstore for instant access to doctors 24/7 via chat, audio and video calls.

Chief Business Director

Tremendoc Limited

2016-10 - 2022-4 · 5 yrs 7 mos

Lagos, Nigeria

Vice President Business Development

THRIVESEND Product of Flutterwave

2016-10 - 2018-1 · 1 yr 4 mos

West Africa

Developing New Markets for Money Transfer Solutions in West Africa. Brand Communications management Marketing and Sales Market research and analysis Strategic Consulting, including business plan & sales strategy development

Sales,Marketing & Corporate Communication Manager

Filmhouse Limited

2014-12 - 2016-9 · 1 yr 10 mos

o Creation and Implementation of Cinema Marketing Plans. o Developed and executed launch plan for five (5) additional cinemas to the chain. o Developed marketing strategies for 10 cinemas in 7 cities. o Increased brand followership using strategic digital marketing plans. o Managing all digital assets of the organization including Graphics Team. o Manage and grow ATL assets belonging to the organization. o Improve media partnerships to drive brand value and perception in cities where cinemas are located. o Delivered Alternative Revenues and Supporting Cinema sites in implementing marketing ideas and plans. : N150 million. o Supported and managed the building networks of clients for the company and support the Marketing Officers in the Cinema Branches. o Grew customer database and drove loyalty schemes. o Contributed using business analysis to the strategic planning and direction of the Company by making commercial and financial input both strategic and operational as a member of the Management Team o Involved in implementing all marketing aspects of the strategic plan and achieving relevant objectives; o Managed and maintained, in close working relationship with the Regional Operations Director, the marketing planning and process o Review marketing targets and performance levels, proposing action plans to generate additional revenues/profit and rectify shortfalls o Continuously evaluate and improve the Company’s position on competitors o Assist with developing new markets for cinema media advertising opportunities and cinema guests.

Marketing Manager

Netconstruct Nig Ltd

2013-2 - 2013-10 · 9 mos

o Develop marketing strategies to build business o Monitor Marketing Operations and Teams. o Corporate Branding and development o Conduct Market surveys for competitors observation o Relationship management o Forecast sales trends for the organization o Establish and Manage marketing teams across regions.