Charlotte Hawthorne
Founder & Buying Director
About
Strategic Buying Leader with 14+ years of experience building and leading high-performing product functions across premium and high-growth fashion businesses. I specialise in developing and executing strategic buying frameworks that balance brand elevation with commercial performance. My background combines corporate retail leadership with entrepreneurial scale-up experience, having founded and grown a direct-to-consumer fashion brand to £2.5M turnover — achieving £2M in its first 12 months of trading. Throughout my career, I have led multi-million-pound budgets, built global supplier partnerships across the UK, Europe and the Far East, and curated cohesive product assortments that drive margin, desirability and long-term brand equity. I am particularly passionate about aligning product architecture with luxury positioning — ensuring depth, innovation and craftsmanship sit at the heart of commercial strategy. My leadership style is collaborative, data-led and empowering. I have built and mentored cross-functional teams across Buying, Merchandising, Marketing and Operations, creating structured trading rhythms and performance cultures that support sustainable growth. Core strengths include: • Strategic buying & long-range planning • Assortment architecture & category strategy • Global sourcing & supplier negotiation • Margin optimisation & financial governance • Inventory management & WSSI • Cross-functional leadership • Brand elevation & product storytelling I am motivated by brands that value quality, creativity and thoughtful growth — and I thrive in environments where product excellence drives global expansion.
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United Kingdom
Apparel & Fashion
Digital Marketing, Account Management, Visual Merchandising, Trend, Fashion Buying, Management, Fashion Design, Customer Service, Apparel, Fashion, Retail, Merchandising, Sales, Time Management, Store Management, Sourcing, Marketing, Trend Forecasting, Footwear, Styling
Experience

Founder & Buying Director
Night Store
Cheshire, England, United Kingdom

Assistant Buyer - Luxury Accessories
Northwich
I work across Coggles, My Bag and The Hut assisting the Senior Buyer in the entire end to end Buying process. My key responsibilities include; - Product Development alongside our top performing brand - Attending Buying and Development appointments - Conducting product selections and placing orders - Introducing new and up coming brands to the website - Visual Merchandising across Coggles, My Bag and The Hut - Running a weekly Monday Trade Meeting - Taking ownership of stock replenishment - Competitor research & Shopping

Buyers Assistant Ladies Own Brand
Bank Fashion
Bury Greater Manchetser
I began working at Bank Fashion in June 2014 with my key responsibilities including; - Taking responsibility for approving all fabric, trims and colours and feeding back to suppliers - Taking part in range planning meetings - Maintaining a strong relationships with supply base - Attending supplier meetings - Negotiating prices and lead times with suppliers - Overseeing the range in the buyers absence - Taking responsibility for online stock buys, planning quantities and actioning orders - Maintaining the sample room and filing approvals - Taking part in Monday trade meetings - Conducting store visits - Training and mentoring - Responsible for building a proposal for a new Sports range along with the Buyer and launch of the range - Taken part in fit sessions taking responsibility for the technical elements and sending fit comments in the absence of a garment tech team - Monitoring the critical path through weekly meetings to ensure all stock is running on time - Pulling together trend boards to present to both internal and external marketing teams

Buying Assistant
Manchester, United Kingdom
Responsible for running both the Ladies and Menswear Buyers schedules. Liasing with the supply base on a daily basis in order to negotiate re-orders and communicate regarding deliveries and product queries. Working closely with the Flannels stores to fulfil customer orders and provide a range of product for Personal Appointments. Reporting on best and worst product and sell through by brand on a weekly basis.

Trainee Merchandiser
Skelmersdale
Entry level position following the completion of a Fashion Buying and Merchandising degree course in July 2012. Responsibilities including monitoring stock levels and allocation, contribution to rang selection and stock and budget planning, issuing contracts and managing the critical path, processing feedback from stores and customers, heading up the monthly promotional mail out as Ladieswear representative, running weekly meetings with the replenishment team to optimize stock levels and completing a program including an excel diploma and personal and professional training with the newly established Matalan academy.

Style Advisor
Sheffield, United Kingdom
Recently joined LK Bennett as a style advisor, recieving training on body shapes and the psychology of buying and selling in a retail environment. Responsibilities include; processing delivery, conducting personal styling appointments, mail order processing.

Supervisor
Sheffield, United Kingdom
- worked my way up within eight months from sales assistant to supervisor. - Responsible for the management of a team of four staff, undertaking tasks such as, payroll administration, analysis of the branch stock and best sellers, setting daily and weekly targets, money mapping, visual merchandising, stock transferring, processing delivery, customer ordering, customer service and induction training and training for and heading up the personal shop service.

Sales Assistant
Coast
Manchester, United Kingdom
- Begun my career with Coast in the Manchester Arndale store, performing tasks such as, customer service, operating the till, stock transferring, posting 'Coast by Post' garments, customer ordering and stock searching and general house keeping.
Charlotte Hawthorne's Contact Information
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