Charlotte Burch

I am a fourth-year undergraduate student at Queen’s University pursuing a major in Global Development Studies and a minor in Art History, with a strong interest in fashion merchandising and the commercial and creative strategy behind product development. I’m particularly drawn to how assortment planning, pricing, and visual storytelling shape consumer experience in mass-market retail. Through academic and leadership experiences across creative and organizational settings, I’ve developed hands-on exposure to key merchandising functions including seasonal line planning, line sheets, pricing tools, visual line plans, and participation in design kick-offs. Working at the intersection of creative vision and commercial execution has strengthened my ability to support cross-functional teams and contribute to the product lifecycle from concept through launch.