Charlie Blake

Marketing & Content Manager @ BePure

About

Currently at BePure, where I lead GTM strategy, influencer ecosystems, and integrated campaign execution across NPD launches and brand moments. I've built a 300+ creator network from the ground up and led launches that sit across influencer, content, and retail simultaneously. What I love most is when strategy and storytelling collide, and the work genuinely connects. Previously agency-side at Drum NZ working across global brands including Singapore Airlines and HSBC.

Country

Australia

City

Adelaide

Industry

Marketing & Advertising

Skill

Campaign Strategy, Social Media Strategy, Brand Partnerships, Multitasking, Organization Skills, Interpersonal Skills, Account Management, Creativity Skills, Creative Agencies, Marketing Campaigns, Campaigns, Content Development, Online Advertising, Facebook Marketing, Social Media Communications, Content Strategy, Content Marketing, Copywriting, Marketing Strategy, Marketing Management

Experience

Marketing & Content Manager

BePure

2026-6 - Present · 4 mos

Adelaide, SA

Marketing and Content Manager

BePure

2024-10 - 2026-6 · 1 yr 9 mos

Auckland, New Zealand

Brand Marketing Coordinator

BePure

2023-12 - 2024-10 · 11 mos

Auckland, New Zealand

Production Assistant

Eyes and Ears

2023-6 - 2023-11 · 6 mos

Auckland, New Zealand

Content & Social Manager

DRUM

2023-1 - 2023-4 · 4 mos

Auckland, New Zealand

Delivered social, content, and creator campaigns across local and global brands. Key highlights: • Led delivery of HSBC’s global Women Building a Wealthier World campaign in partnership with Vogue and Girls That Invest • Supported launch of Singapore Airlines’ first TikTok campaign, collaborating with global creators to drive 20M+ reach • Delivered integrated creator and social campaigns across lifestyle, travel, finance, and education sectors • Produced social and video campaigns reaching 5M+ audiences across tertiary education clients