charlie villiers

Responsible for developing and implementing full marketing packages to all theater productions including weekly theatrical listings, ads in NY publications, direct mail, OOH, and email communications. Handle all aspects of email campaign development and deployment, realizing open rates that continue to beat projected target sets. Managed media planning and creation of the Theater’s first online banner campaign targeting jazz aficionados. Created and actively manage the Theater’s social media channels, updating on a daily basis to include speciality offers, insights and ticket discounts. Orchestrated a member subscription promotion through guerrilla and digital tactics to increase theatre memberships in 1 day by 10%. Spearheading the E:GO student program – creating relationships with NY colleges and drafting the ushers and staff to create positive word of mouth – achieving an increase in membership by over 400%. Accountable for press releases and liaising directly with critics and publications regarding production reviews.

Conducted comprehensive research for The British Army, LG and Canon on recent market trends and competitor activity and worked with Account leads and Planners to aid brief creation and campaign direction. Assisted with market research and provided analytical information on industry competitors for Unilever, seeking to enhance their corporate identity. Work also centred on new client pitches, which resulted in managing tight timelines and group presentations. Managed day-to-day operations on the British Heart Foundation’s CRM donor program. Collaborated with team in developing strategies to increase consumer response to direct mail communications for both new and existing donors. Aided in planning the nationwide British Heart Foundation branded National Wear Red Day, which came into fruition on Friday 26th February 2010. Tasks included writing the creative brief and ensuring the campaign remained on budget while maintaining excellent time keeping, communication and organisational skills.

Managed and implemented digital and social campaigns, for a number of clients, including Rowntree’s, Rowntree’s Randoms, FRijj Milkshakes, Old El Paso, Haagen Dazs and Jus Rol. The role included creating social media strategy, online media execution, promotions, blogger outreach and Community Management.

Activities and Societies: XV Rugby team