Charlie Imig

Clothing Boutique Owner @ Lies Collective

About

Entrepreneur | Founder of Lies Collective (44,000+ hats sold) | Strategic Marketing Management GraduateI’m passionate about building brands that people love. After graduating with top marks in Strategic Marketing Management, I’ve scaled Lies Collective from an idea into one of Australia’s fastest-growing surfwear labels — selling over 44,000 hats nationwide.Beyond e-commerce, I’ve managed social media for food, retail, and real estate brands, built and exited an NFT project ($100K+ in sales), and won the Hunter Young Business Mind Award.I thrive on creativity, problem-solving, and growth — whether it’s scaling startups, launching products, or developing innovative marketing strategies. Always open to connecting with fellow entrepreneurs, marketers, and creators.

Country

Australia

City

Bar Beach

Industry

Apparel & Fashion

Skill

E-Commerce, Growth Marketing, Software as a Service (SaaS), Data Analytics, Sales, Communication, Social Media Advertising, Real Estate Listings, Real Estate, Marketing, Facebook Marketing, Content Strategy, Crypto, Small Business, Successful Business Owner, Business Ownership, Google Analytics, Influencer Marketing, Photography, Instagram

Experience

Clothing Boutique Owner

Lies Collective

2022-5 - Present · 4 yrs 5 mos

Newcastle, NSW

Founder & CEO

TrackMyCreators

2026-3 - Present · 7 mos

Sydney, NSW

Built TrackMyCreators (TMC) to help brands actually track creator performance. Most brands are guessing - we make it clear what’s working and what’s not. Helping eCommerce brands make smarter decisions with creators.