Charlie Cassam Chenaï

- Création de poste, en charge des réseaux Wholesale (≈400 clients) et Retail (19 boutiques) - Gestion d’un chiffre d’affaires de 14 millions € - Définition et mise en œuvre d’une stratégie de vente omnicanale - Analyse des process et mise en place d’initiatives pour améliorer l’efficacité - Management de 3 personnes en direct (2 Responsables Wholesale + 1 Responsable Retail) et ≈70 personnes au total > Augmentation des ventes de 14% en 2024 vs 2023 > Pilotage de restructurations d’équipes avec optimisation des opérations Wholesale et accélération du Retail

- Gestion d’un chiffre d’affaires de 2.4 millions € - En charge des comptes clés : Galeries Lafayette, Printemps, Le Bon Marché, Boulanger, Alice Délice, Zodio - Responsable du P&L - Contrôle sur le sell-in, sell-out, négociations annuelles, assortiment et visibilité - Management d’1 stagiaire Assistant Grands Comptes et de 9 démonstrateurs (employés Le Creuset) > Augmentation du sell-in de 13% et du sell-out de 10% en 2022 vs 2021 > Montée en gamme du rôle sur base des fondamentaux suivants : contrôle des données, renforcement des partenariats stratégiques, élévation de l’expérience client et augmentation de la profitabilité > Développement de nouvelles méthodes de travail avec nos démonstrateurs en synergie avec l’équipe Retail > Mise en place d’un accord de distribution sélective chez nos clients

- Managed a 15 million € profit center and 4 brands (Ferrero Pralines, Kinder, Nutella, Tic Tac) - In charge of 2 global accounts: Aer Rianta and Flemingo - Full P&L responsibility - Team of 1 Key Account Manager and 14 dedicated brand ambassadors for the region > Increased area sales by 23% in 3 years thanks to development of existing customers and addition of new ones > Developed new ways of working with brand ambassadors to deliver retail excellence and accelerate growth

- Managed a 7.5 million € profit center overseeing duty free and airlines catering activities in the region - Full P&L responsibility - Team of 1 Field Manager and 10 dedicated brand ambassadors for the region > Increased duty free gross sales by 43% in 3 years along with profitability growth > Opened Godiva’s biggest chocolate counter worldwide in Doha airport, Qatar > Obtained Qatar Airways and Emirates Airlines awards for catering contracts > Raised Godiva ranking in the region from #8 (H1 2014) to #1 (H1 2016) out of 9 confectionery suppliers (Advantage report)

- Managed a 2.1 million € profit center - Developed and implemented annual, customer-specific promotional calendar > Given responsibility of France in Feb. 2012 and South Europe in April 2013 > Achieved gross sales increase of 66% in less than 2 years on the French market

- Point of contact between each brand headquarter and distributors (i.e. Radwa, Habchi & Chalhoub, Grand Stores) - Designed, set up, followed-up, analysed and communicated national and regional animations with distributors / retailers - Checked and validated all the layouts sent by the markets (installation, POSM, activity) - Participated actively in building the 2011 marketing strategy and in regional retailer presentations (Faces, Sephora, Al Shaya)

- Followed-up para-pharmacies (i.e. Carrefour, Leclerc) and implemented promotional plans: 40 million € annual turnover - Handled day-to-day business and animations with wholesalers (i.e. Alliance Healthcare, OCP): 12 million € annual turnover - Supervised a tele-sales team responsible for 3000 pharmacies: 2 million € annual turnover