Charley Wright

• Managing the marketing/creative team: leading a team of marketing and creative professionals to maximise revenue through marketing initiatives. • Managing the B2C e-commerce platform: driving traffic to the retail storefront to generate product growth and increase product revenue through direct B2C sales. • Creating product listings: generating listings through Shopify and Amazon Vendor Central to promote products through various channels. • Managing public relations: creating press releases to generate coverage and awareness for new product announcements. • Project Management: managing the creative/marketing timelines for our products, to align with key departments. Making sure artwork deadlines are met, so product releases are launched on time. • Social presence: managing the social calendar with the marketing assistant to drive revenue through our social feeds and generate engaging content for our followers. • Email campaigns: generation of weekly newsletters and product launches to increase revenue through direct sales from our subscriber mailing list. • Trade marketing support: creating trade assets for the sales team to help drive sales through marketing support in key territories.

- Provide marketing consultancy for specific campaigns and liaise with internal stakeholders. - Hold full responsibility for all marketing and communication matters. - Creating and executing campaigns and promotions for our UK customers and key territory partners around the world. - Growing the marketing department through business development. - Managing the Marketing Executive, Graphic Designer, and Social Media Manager. - Develop and execute strategic marketing initiatives to increase leads, conversions, and revenue generation. - Responsible for SKU product management and photography for internal sales platforms and website. - Supporting and liaising with over 15 countries worldwide with marketing support and exhibition organisation. - Managing the global marketing budget for all marketing activity. - Organising the production of point-of-sale material and distribution to our sales teams and distributors. - Organising global trade shows and liaising with exhibition organisers and external agencies. - Creating content for editorials, press releases and digital platforms. - Monitoring website activity and social media channels. - Creating digital email campaigns to communicate brand messages and monthly offers; identifying new strategies to engage and converse with our target demographic. - Identifying suitable marketing strategies and executing these ideas successfully in line with the marketing budget.

• Promoting the business products, services & brand through numerous marketing campaigns. • Researching & analysing market trends to target potential prospects. • Identifying suitable marketing strategies to develop business opportunities. • Planning promotional campaigns and managing the marketing budget. • Organising the production of point-of-sale material. • Designing merchandise for trade shows. • Creation and execution of social media strategies. • Organising trade shows and events. • Creating editorials, press releases and mail shots. • Monitoring website activity and communicating monthly initiatives to customers through direct mail/email campaigns.