Charles Waltner

I custom-built CW Content Studio from the ground up to help IT consulting firms, IT service firms, and system integrators create citation-worthy content that increases their visibility in AI search and drives new growth in website traffic, leads, and sales. CW Content Studio is led by an AI-search dream team of expert marketing and content veterans with deep experience in the enterprise IT industry. To get you started, we have developed the AI Search Authority Builder program, a modernized approach to SEO that guides how IT consulting firms can publish genuinely unique, useful, and credible content to power their marketing campaigns in the AI era. The AI Search Authority Builder program includes: Strategy: Frameworks, road maps, and content guidance combined with deep domain knowledge of enterprise technologies and IT buyers. Structure: Technical know-how to make your content easy for AI search agents to find, read, understand, and cite. Scale: Proven editorial processes combined with generative AI tools for rapidly and efficiently building out your multi-channel authority publishing program. Speed: A proprietary approach for rapidly creating Big Gem content that establishes your topical authority and expands your AI search visibility. The AI Search Authority Builder program is ideal for IT consulting firms that are: ✅ Seeing their traditional organic traffic disappear in AI search. ✅ Experiencing a decrease in quality leads from their website and other digital properties. ✅ Unsure how they can most effectively grow their organic traffic and improve their visibility in the AI era. ✅ Worry that their website content isn’t organized and structured to be easily found, understood, and cited by AI agents. ✅ Eager to jump ahead of the competition as AI disrupts organic search. Are you ready to own your zone and claim your authority to win in the era of AI search? DM me to book your free AI Authority Zone Assessment.

Helped refine product messaging and developed key content assets to support the GTM launch of a pioneering data management and security platform for Greylock-backed start-up. Wrote case studies, white papers, blog posts, ebooks, and product briefs.

As Rescale’s first content marketing and customer marketing leader, I established key processes and publishing best practices for this B2B start-up, bringing new efficiency and scalability to its marketing efforts. I also served as chief writer for the C-suite and led thought leadership for AI, machine learning, and quantum computing. Key achievements: • Increased content production 5X through disciplined editorial process workflows, standardized content templates, and strategic content alignment and reuse • Drove first SEO-focused content program for Rescale Blog, resulting in +150% organic growth in first six months • Increased the customer stories pipeline by 3X; led customer marketing initiatives across the sales and support organizations; created all-new sales enablement tools to facilitate customer recruitment • Spearheaded strategy for adopting AI technologies to accelerate content development • Established structured approach for customer storytelling; pioneered all-new anonymous case study format • Ghost wrote for CEO and C-suite, including development of AI/ML thought leadership for high-profile articles published on World Economic Forum site

Built content marketing practice from ground up for mid-stage cybersecurity software company. • Brought all-new elasticity and scalability to content operations with improved processes, tools and resources; expanded from one-person to 10-person hybrid team; drove production of more than 150 assets • Empowered employees to effectively develop content with structured workflows and repeatable content templates for ensuring consistency and quality • Conducted audits and established analytics to identify content needs/performance to guide asset development in support of the buyer’s journey for key personas and use cases • Updated content inventory and refined asset taxonomy for new content CMS to nurture visitor engagement • Served as lead writer and editor for strategic content and messaging development • Partnered with demand generation, product marketing, customer marketing, partner marketing, sales enablement, and corporate communications to refine Illumio messaging for promoting the brand and platform

Established programmatic content marketing and social media operations for high-growth, cybersecurity start-up. Led a four-person in-house team that created thought leadership assets, videos, infographics, sales collateral, and web content. Guided marketing content development, SEO, and social media promotion to build the brand, nurture leads and grow revenue. Managed agencies. Served as primary copywriter and editor for strategic campaigns. Drove major gains in blog visitors and organic traffic: • +459% QoQ increase in sessions to Tanium blog • +351% QoQ increase in organic blog traffic • +289% increase in monthly blog visitors (during six-month period)

Chief cook and bottle washer for all things content at the world's leading SaaS integration cloud. Served as publisher and lead writer for the rapidly growing start-up. Developed an eight-person editorial and content marketing team. Established a content center of excellence with budget responsibilities. Drove awareness and leads through strategic content campaigns. Led integration and management of a modern content marketing platform (CMS) for the website. Guided content publishing efforts for corporate blog, marketing collateral, partner marketing, customer success stories, SEO, and web. Developed and refined messaging. Managed agencies. Key achievements: • +111% YoY average increase, blog organic traffic • +52% YoY average increase, total blog page views • +10% increase in organic traffic as total of all blog traffic (45% to 55%) • +100% YoY average increase, content production • +300% ROI against budget

Led content marketing, content strategy and digital initiatives across the company with brand-level messaging and technical information on embedded systems for IoT devices, edge clouds, robotics, autonomous vehicles, aeronautics, smart grids, and industry 4.0.

Led digital content strategy and content development for Cognizant's corporate website. • Managed a diverse combination of content and user experience projects across global teams supporting marketing goals, editorial strategies and UX design. • Guided content development, created content migration tools, and established workflow processes as part of a major site redesign. • Edited and wrote banner, UI and web copy. • Served as digital design director.

Helped guide content strategy and editorial development for award-winning corporate news site (ranked #1 in the world by the Financial Times Bowen Craggs Index). • Pioneered brand journalism efforts in Cisco’s transition from “Internet plumber” to The Human Network • Assisted team in content strategy, editorial mix, usability, readership needs and site design; coached writers; created editorial style handbook; established data graphics practice • Wrote and edited feature articles, executive Q&As, case studies, blog posts and news briefs on major technology (e.g. routers, chip development) and business initiatives (e.g. market expansion, corporate strategy)

Specialized in technology and business topics; researched, wrote and edited more than 200 feature articles, trend reports, case studies, and news stories; contributor to national technology business magazines including: Fortune’s Technology Review, Information Week, Inter@ctive Week, Advertising Age, InfoWorld, Multichannel News, Cable World, Communications Week, Internet Week, and Broadcast Engineering; contributed stories on general interest topics for publications including: The Seattle Weekly, Portfolio International, Climbing magazine and Alaska Airlines magazine.