charles xue

* Report to CEO of JD Mall, manage strategic projects and partnership for JD Mall * Drive user growth, initiate Growth projects, use data-driven approach to driven traffic/user growth. Identify opportunities for marketing efficiency. Optimize the AARRR and re-activation process * Manage internal innovation process. Explore external innovative marketing and business models * Manage the business Risk Control systems and procedure for JD Mall

* Responsible for marketing data products, analysis and improvement of marketing efficiency * Planning and monitoring of marketing budget of JD Mall * Marketing risk management and control

* Mobile commerce targeting young consumers through recommendation algorithm and personalization * Build the team from scratch, manage budget, define product & drive growth with data-driven approach

* Clean-up and re-build the strategy team * Provide strategic analysis for senior management. Facilitate bi-annual strategy reviews * Manage the integration of portfolio companies

* Worked with the General Manager to launch the internal startup * Designed global strategy and functional/regional operating plans * Recruited core team * Build and execute global M&A pipeline. * P&L responsibility for China business, built and executed pipeline, established local engineering capability. Drove 3X revenue growth in 2 years * Leader for China Corporate Strategy team

* Project execution of growth strategy and turnaround projects (Technology and Consumer industries) * Office manager for Shanghai office * Ranked as the top performer in Asia

The first engineer in 3M China received two Golden Step Awards (3M worldwide innovation award given to teams creating successful new ventures with US$ 4Mn revenue in the first year)

New product launch, building pilots, improving quality through the product life cycle