Charles Néron

As the national marketing lead at Prosol, I oversee all marketing strategy, execution, and digital transformation initiatives across Canada. Originally hired as the company’s first marketing employee, I built the department from the ground up and now lead a team that includes a marketing coordinator and a graphic designer. I work closely with the President, VP of Sales, IT, and Operations to ensure all marketing efforts are aligned with our corporate goals and growth plans. 🔹 Strategic Planning & Project Leadership Develop and execute the annual marketing plan and manage the department’s budget. Define project priorities, set internal standards, and lead end-to-end execution of national marketing initiatives. Establish internal workflows for project intake, approvals, and production processes. 🔹 Digital Marketing & Tech Transformation Lead the development of our B2B client portal (orders, returns, payments, inventory tracking, product data, AI assistant). Oversee the employee portal used by reps and staff to manage client information and sales data. Drive performance marketing: SEO, Google Ads, email automation, Shopify e-commerce, CRM/ERP integrations. Develop reporting dashboards, interactive sales tools, and customized communications. 🔹 Brand Management, Content & Sales Enablement Ensure brand consistency across all channels and house brands. Create marketing materials: product brochures, sales presentations, national promotions. Manage client-facing campaigns, major event marketing (e.g., annual BBQs), and product launches.

During my university journey, I had the opportunity to develop my leadership skills by actively participating in student life and engaging in various collaborative projects. The co-op program allowed me to complete three paid internships, each offering a different perspective on marketing: Marketing communications in a teamwork-driven company: Contrôles Laurentides Sales analysis in a large corporation: Unilever Agency marketing, with a creative and client-focused approach: GLG This diversity of experiences helped me build a solid foundation—both strategic and operational—for the rest of my marketing career.