Charles Mouannes

- Led ecommerce strategy for a growing organic grocery platform, optimizing user experience and increasing online sales. - Designed and implemented new UX/UI for the SIMAT Organic App, improving navigation and engagement for iOS and Android users. - Managed product listings, digital marketing campaigns, and customer acquisition, significantly expanding the app's presence in Saudi Arabia. - Collaborated with cross-functional teams in logistics, procurement, and customer service for seamless store operations. - Spearheaded a successful back-to-school campaign promoting organic products as a year-long commitment. - Analyzed customer behavior and sales data to refine ecommerce strategies, leading to higher conversion rates and user engagement.

- Partnered with the CFO to develop financial budgets and business plans, driving the company's branding and marketing initiatives. - Created and implemented comprehensive branding guidelines for four concept stores, enhancing brand visibility. - Devised digital marketing strategies, optimizing online presence and customer engagement. - Led retail marketing efforts, focusing on the flagship store in Jeddah, to boost sales and improve customer experience.

- Designed and maintained the company’s ecommerce website, optimizing site functionality and merchandising. - Redefined user experience, increasing online sales by 50%. - Developed marketing and communication strategies that led to a 30% growth in customer base. - Managed digital marketing efforts, including social media, SEO, and targeted digital ads, driving brand visibility and sales.

- Successfully rebranded the store and online experience, introducing a new brand strategy. - Developed corporate branding standards and positioning messages to strengthen brand identity. - Executed marketing programs and events, generating qualified leads while diversifying product offerings. - Implemented cost-saving marketing protocols, reducing expenses and launching favorable pricing structures.

- Developed and executed business strategies, achieving over $23 million in sales within the first year. - Led market research and analysis, identifying new opportunities to drive profitability and revenue growth. - Grew the customer base by 500% and increased revenue by 700%, managing a team of 16 professionals.

- Led marketing strategies and managed a $10M advertising budget for the Group. - Achieved 25% budget savings and 40% sales growth by streamlining advertising efforts. - Rebranded and relaunched UMARK SPORT, improving market share by 15% and expanding the retail presence from 40 to 60 stores across Saudi Arabia.

- Developed marketing communications and branding projects, from research to implementation. - Supervised design and production teams, ensuring adherence to branding standards and delivering quality control. - Fostered business development opportunities, achieving marketing objectives and driving profitability.

- Managed production and design staff, developing innovative creative projects while meeting customer needs and deadlines. - Increased productivity by 60% through training programs and workflow optimization. - Led continuous improvement initiatives to enhance quality and output across multiple facilities.

• Plan, organize and manage operations, including ordering materials and supplies, workflow management and timely production. • Boost productivity by 60% through direction, preparation and implementation of training programs and initiatives. • Monitor and support progress of plant production orders by managing shop capacity and loading functions at 3 facilities. • Manage continuous improvement initiatives to drive gains in quality, flow and output.