Charles Bannister

Paid Media Automation (Freelance) @ Shabba.io

About

I'm a programmer specialising in Paid Media Automation. I spend most of my time writing Python which interacts with the Google Ads, Meta Ads, Bing Ads, etc. APIs to perform analysis, create reports and automate changes. I've been programming for 20+ years if you include the first websites I built at school, and 13 years if we include post university. I've specialised in PPC (and also managed Google Ads accounts!) since 2013. You can find out more and get free stuff at Shabba.io.

Country

United States

City

Chicago

Industry

Marketing & Advertising

Skill

Web Design, Google Analytics, Graphic Design, Illustrator, Photoshop, InDesign, Google Adwords, Mobile Applications, Typography, Adobe Creative Suite, ActionScript, User Experience, Public Relations, Marketing, Interaction Design, HTML 5, WordPress, JavaScript, Microsoft Excel, DoubleClick

Experience

Paid Media Automation (Freelance)

Shabba.io

2017-7 - Present · 9 yrs 3 mos

I help folks and companies save time & money, plus breathe a bit of joy into their workflows. My tools of the trade are mostly Python and JavaScript (Google Ads Scripts/Apps Script).

Community Hero

God Tier Ads

2025-7 - Present · 1 yr 3 mos

Head Of Development

AdEvolver

2019-1 - 2025-1 · 6 yrs 1 mo

Ecommerce Manager

Limitless Digital Group

2016-6 - 2017-7 · 1 yr 2 mos

Burnley

I was directly responsible for achieving profit and revenue outlined in the yearly budget across a portfolio of websites and marketplaces spanning Western Europe. These responsibilities include: - PPC, SEO and Conversion Rate Optimisation - IT analysis and planning - Product Merchandising including product setup and photography - Amazon, Ebay & ManoMano marketplaces

Ecommerce Marketing Executive

Limitless Digital Group

2014-1 - 2016-6 · 2 yrs 6 mos

Burnley

A varied role, working across PPC and CRO to drive revenue at agreed ERS targets. Key aspects of the role: - Analysis including the use of AdWords Scripts and the Google Analytics API. - Advert, bid, and landing page analysis and optimisation for search, shopping and display. - Managing daily budget and highlighting opportunities for growth. - Reporting on website activity, PPC, and other channels.

Design, Media & Development

Freelance

2012-6 - 2014-1 · 1 yr 8 mos

Projects I worked on included, but are by no means limited to: - Design, including business cards, flyers, posters and an exhibition stand - PPC and conversion rate optimisation - Web Design using HTML, CSS, JavaScript and PHP (worked a lot with Wordpress) - Game Development (just the one game, actually)

PR & Marketing Assistant

Step-It-Up Ltd - bringing business to the voluntary sector

2011 - 2011

Worked here part time whilst at university, duties included: - Web design and development - Helping out with events - Answering the phone - Making (great) cups of tea