Charlene Teles

Accountable for the strategic direction and management of Organizational Development, Training, Talent Acquisition, Compensation and Benefits, Business Partner, and Internal Communication for the Holding and Shared Services Center of the Ultra Group, overseeing a team of 14 professionals. Key Projects: - Holding Strategy: led the review of the organizational purpose, value proposition, ambition, strategic drivers, and pillars, culminating in the implementation of the OKR framework. Successfully transitioned from a process with over 1,000 objectives to a streamlined dashboard featuring 23 KRs aligned with the company’s strategic goals. - Cultural Transformation: Holding – Led the definition of core values and behaviors that reinforce and align with the organizational strategy. SSC – Directed a comprehensive cultural review and spearheaded the rebranding initiative. - Drove the strategic alignment and long-term vision across the Holding's divisions through comprehensive capability mapping and the identification of key gaps. - Internal Communication: Formulated and executed a strategy to optimize the internal communication channel, Workplace, which became a benchmark within Meta, achieving an average monthly access rate of 86%. - People Analytics: Implemented automated people metrics, providing senior leadership with real-time insights through Power BI, and streamlined promotion and merit processes via Power Apps. - Career and Succession Planning: Led the development of a comprehensive process incorporating competency matrices, assessments, and a clear definition of leadership potential. Integrated the career cycle with a strategic focus, aligning with organizational goals, strengthening company culture, and driving the development of the leadership pipeline. - HR Operating Model: Established a structure for multidisciplinary projects utilizing agile methodology, enhancing the strategic role of Business Partners, and creating a data cell and a center of excellence.

Managed the Training, Organizational Development, and Internal Communication functions, supporting the entire organizational structure, including operations (stores), distribution center, and administrative areas, while leading a team of 7 professionals. Workforce Training: - Led the structuring and implementation of the Learning Management System, including the development of content for both desktop and mobile platforms, collaboration features, gamification elements. - Strategic Partnership with the Pharmaceutical Industry: Established a strategic collaboration with the pharmaceutical industry to deliver in-person training focused on product knowledge, with the objective of driving sales growth and optimizing category performance within the network. - Training Metrics to strategically map and structure key training performance indicators. Organizational Development: - Culture: Directed the comprehensive review and transformation of the organizational purpose and desired behaviors, ensuring alignment through actionable initiatives across all hierarchical levels. - Leadership: Developed and implemented a Leadership Development Program, emphasizing alignment with organizational purpose and enhancing the employee experience. - Annual Goal Setting, Career Development, and Succession Planning: Managed the cyclical process for leadership and teams, ensuring strategic alignment. - Climate Management: Led the deployment of climate surveys, facilitated leadership training, and conducted continuous monitoring in collaboration with the internal consulting team. - Team Building and Coaching Processes Internal Communication: - Redesigned the departmental request process into a fully digital model, significantly improving planning and organizational efficiency. - Employer Branding: Developed a strategic action plan for LinkedIn initiatives and conducted leadership training to position leaders as key communicators within the organization.

- Served as a generalist across all HR subsystems, delivering comprehensive support to functions including Sales, Medical Advertising, Planning, Market Intelligence, Manufacturing, Logistics, Marketing, and Trade Marketing. - Provided strategic support for all aspects of people administration and management, encompassing Compensation & Benefits, Organizational Development, Talent Acquisition & Selection, Training, and the formulation of HR policies and processes. - Spearheaded the implementation, training, and ongoing monitoring of the performance appraisal process. - Planned and executed the calibration meetings process using the Nine-Box methodology. - Led the training and development of leaders (managers and directors) in the feedback process and the creation of individual development plans. - Spearheaded the implementation of the Climate and Engagement survey, overseeing communication efforts, leadership training, team engagement initiatives, and the development of subsequent action plans. - Provided strategic support in recruitment and selection processes, offering insights to inform decision-making. - Conducted exit interviews, analyzed key data, presented findings to senior management, and recommended corrective actions and improvements. - Developed and implemented a comprehensive assessment program for non-leadership members of the Trade Marketing team.

- Held a generalist role across all HR subsystems, providing strategic support to the Finance, Legal, Procurement, Import/Export, Communication, and Human Resources departments in all processes related to people administration and management, including Organizational Development, Training, Compensation and Benefits, Talent Acquisition & Selection, Shared Services Center, as well as administrative policies and procedures. - Led the planning and execution of calibration and succession meetings utilizing the Nine-Box methodology, with detailed reporting to headquarters in the Netherlands. - Coordinated and monitored the performance appraisal process, with regular reporting to the Netherlands. - Provided guidance to managers and teams in understanding the engagement survey process and supported the development of action plans. - Facilitated onboarding training for new employees, ensuring a smooth integration process. - Developed and delivered training programs for the Shared Services Center HR team, with a focus on enhancing Customer Service capabilities. - Coordinated Change Management training for AkzoNobel’s management team, aimed at facilitating the adoption and integration of the HR Shared Services Center model.

- Accountable for the development and implementation of training programs for the Sales function at Tintas Coral (Sales and Trade Marketing). - Led the development of the Sales Excellence Program, designed to standardize and elevate the knowledge within the Sales department. - Spearheaded the development of the Trade Excellence Program, a specialized training initiative for the Trade Marketing team, in collaboration with ESPM. - Prospection and development of content for the Commercial and Marketing academies on the LMS platform, including e-learning, rapid learning, videos, articles, and reports. - Recommendation of professionals for lectures and training sessions aimed at clients (retailers and distributors). - Coordination of Manager’s Day, a semi-annual event designed for executives and managers, with a focus on professional development, strategic alignment, and communication. - Coordination of the National Sales Convention, an event bringing together 300 employees to foster strategic alignment, training, and integration.

- Comprehensive HR support across all subsystems, providing strategic guidance to the Retail Commercial division in all aspects of people management and administration, including organizational development, training, compensation and benefits, and talent acquisition. - Development and execution of action plans derived from Employee Engagement Survey insights, in close collaboration with leadership. - Competency-based recruitment and selection for operational, managerial, and executive positions. - Exit interviews. - Talent identification and mapping for succession planning. - Coaching, feedback, and advisory support for managers and teams in the development of Individual Development Plans (IDPs). - Design, implementation, and oversight of training programs for the entire Retail Commercial structure. - Onboarding and cultural integration of new employees, ensuring alignment with organizational values. - Conducting comprehensive salary analyses to support promotions, salary adjustments, and hiring decisions, ensuring internal equity and adherence to compensation policies. - Involvement in structural review initiatives and the transformation of the operational model within the Retail Commercial division. - Active participation in strategic departmental meetings to enhance business acumen and alignment with corporate objectives.