Charl Broummana

As CEO, I lead the overall direction and vision of the company while ensuring we stay focused on quality, innovation, and long-term growth. My role includes building strong client relationships, guiding strategic decisions, and working closely with all departments to ensure we deliver exceptional results across every project. I work with our leadership team to develop new markets, expand our portfolio, and drive operational excellence from factory to site. I stay actively involved in key projects, support our team in solving challenges, and continue to maintain strong ties with suppliers and partners around the world. My focus is on growing Siom’s position in the natural stone industry while upholding the values and standards that have defined our work from the beginning.

As Deputy Managing Director, I was responsible for overseeing the day-to-day operations of the factory and supporting the overall strategic direction of the business. I worked across departments to ensure smooth coordination between production, commercial, and project teams. One of my key responsibilities was to lead the Commercial and Business Development department, where I focused on building client relationships, managing project pipelines, and identifying new business opportunities. I regularly collaborated with engineers, consultants, and contractors to ensure projects were executed with accuracy, on time, and within budget.

Coordinate with sales and operations departments to ensure that the business' day to day operations are streamlined Approve quotations Overlook and evaluate the rate of progress at undergoing projects Review industry specific research reports Supervise employee performance Supervise the timely execution of deliveries Review performance reports Key Achievement: Conclusion of a deal with H.H Sheikh Mohammad Bin Rashid Al Maktoum's Engineering Office to supply and fix marble and granite at His Highness's palaces. Awarded Certificate of Appreciation for quality of work executed.

First hand dealing with customers for sales and after sales services Liaised with inventory control and the main warehouse to ensure timely replenishment of on hand inventory to meet walk-in clientele's demand Coordinated with associated project managers to ensure all required project demands are fulfilled efficiently and effectively Successfully achieved and exceeded the annual sales targets placed by signing on subcontracted jobs and bringing in walk-in clientele Conducted periodic review of projects Prepared performance reports

As Managing Director of Siom Marble Trading, I oversee the sourcing and supply of premium natural stones from across the world. From selecting exclusive materials in quarries to managing sales strategies and client engagement, I lead our trading division with a focus on quality, reliability, and market growth. I work closely with our international suppliers and local clients to ensure we bring the best stone selections to the UAE and the wider GCC region. My role involves guiding the sales and marketing teams, expanding our retail and B2B presence, and driving growth in both classic and emerging markets. At the heart of this role is a commitment to service excellence, transparency, and long-term partnerships built on trust.

As Managing Director of Siom Technical Services, I lead the division responsible for project execution, installation, polishing, and finishing. I oversee the operational side of stonework, ensuring every project is delivered to the highest standard, from planning to final handover. I work closely with site teams, project managers, and clients to coordinate timelines, maintain precision, and resolve any challenges on the ground. My role includes supervising installation quality, refining processes, and ensuring every detail reflects the craftsmanship and reliability that Siom stands for. This position allows me to stay hands-on with the built environment, transforming slabs into finished work that speaks for itself.