Charan Shetty

Head of Growth @ CodeAnt AI

About

I’m a growth marketer with 7+ years of experience helping B2B SaaS companies grow faster — across North America, India, and EMEA. I’ve worked on both sales-led and PLG motions, and I’ve led full-funnel demand gen programs that have directly contributed to over $50M in pipeline. My strength is execution. I’m not just planning campaigns — I actually run the ads, build the landing pages, set up analytics, and run A/B tests myself. Whether it’s performance marketing, onboarding optimization, or building custom AI workflows to automate things — I love figuring out what moves the needle. I’ve managed $200K+/mo in ad spend across Google, LinkedIn, and Meta. I’ve worked closely with founders, sales teams, and product/design to align messaging and improve conversions — and I always make sure the data ties back to revenue. If you need help improving your paid ads performance and landing page conversion rate, feel free to reach out.

Country

India

City

Bengaluru

Industry

Marketing & Advertising

Skill

Paid Advertising, Marketing Operations, Account Based Marketing, Demand Generation, Growth Marketing, Paid Search Campaigns, LinkedIn Advertising, Google Ads, GTM, A/B Testing, Google Tag Manager, Analytical Skills, Product Management, Pricing Optimization, Facebook Ads, Business-to-Business (B2B), Pricing Research, Marketing Strategy, Product Marketing, Growth Hacking

Experience

Head of Growth

CodeAnt AI

2025-5 - Present · 1 yr 5 mos

Bengaluru

Demand Generation Manager

Growfin

2024-8 - 2025-4 · 9 mos

Bengaluru, Karnataka, India

- Built and executed end-to-end demand generation strategy targeting North America and India. - Increased website conversion rate from 0.5% to 3.8% through landing page optimization and messaging revamp. - Launched LinkedIn ad campaigns based on customer interviews, improving CTR and demo bookings. - Collaborated with design, product marketing, and sales to align campaign messaging with buyer pain points. - Managed $50K+/mo ad budget across LinkedIn and Google Ads, generating $5 in pipeline for every $1 spent. - Led quarterly pipeline planning, event promotions, and C-suite level reporting.

Lead Customer Acquisition and Growth

Sprinklr

2022-11 - 2024-4 · 1 yr 6 mos

Bengaluru, Karnataka, India

- Owned user acquisition strategy for Sprinklr Social and Sprinklr Service across North America and EMEA. - Drove $20M+ pipeline through paid campaigns across Google, LinkedIn, and Meta ($200K+/mo ad spend). - Improved landing page conversions by 13% through iterative A/B testing and CRO experimentation. - Launched in-app messaging and onboarding flows, increasing product activation by 10%. - Integrated Segment, Amplitude, and Snowflake to personalize user journeys and improve tracking. - Introduced AI chatbot that influenced $5M+ pipeline. - Presented insights to executive leadership based on cohort-level behavior and campaign performance.

Growth Marketing Manager

inFeedo AI

2021-4 - 2021-12 · 9 mos

Gurugram, Haryana, India

- Managed paid acquisition across ANZ, SEA, and India through Google and LinkedIn Ads. - Achieved $8 pipeline for every $1 spent, helping ARR grow from $200K to $1.4M. - Launched regional ABM campaigns and lead magnet funnels for HR Tech personas. - Automated CRM reporting via HubSpot and Data Studio to improve campaign feedback loops. - Collaborated with content and customer success to build upsell journeys and email flows. - Enhanced lead quality by refining targeting and ad creatives across channels.

Growth Marketer

Rapido

2019-8 - 2020-9 · 1 yr 2 mos

Bengaluru, Karnataka, India

- Managed $100K+/mo ad spend across Google, Facebook, and Snapchat Ads. - Acquired 500K+ users through performance campaigns and city-level targeting. - Launched video campaigns with agencies; owned script, creative direction, and delivery. - Built a cross-functional team (designer, analyst, copywriter) for end-to-end growth execution. - Improved app paid conversion by 3% through in-app testing and retargeting flows.

Growth Marketing Manager

Conduent

2018-9 - 2019-7 · 11 mos

Bengaluru, Karnataka, India

- Managed $50K+/mo ad spend across LinkedIn, Google, and Facebook for the North American market. - Created lead magnet landing pages and onboarding flows using Unbounce and HubSpot. - Collaborated with sales and CS teams to define ICPs and improve lead-to-pipeline conversion. - Built nurturing workflows and tracked campaign success via GA and CRM dashboards. - Focused on enterprise buyers across the US and Canada with tailored messaging and campaigns.