Charanjeevi Giri

Worked with Coffee Board during the conceptualization and roll out phase of its path breaking strategic initiatives “Branding of India Coffee for domestic as well as export market by way of digital and traditional media campaigns.”, “Setting up a vast network of India Coffee Brewing Units (Coffee Vending) through a public–private model”, “Revamp & Expansion of its iconic India Coffee House”

1. BRU world cafés (13 Stores)- Business Case, Conceptualization, Store Setup & Operations, Business Development & Business P&L Responsibility. 2. Taj Mahal Tea House (01 Store)-Business case, Conceptualization, Store Setup & Operations, Business Development & Business P&L Responsibility. 3. Kwality walls Swirls (200 Stores)-Franchise acquisition, Franchise Management, Store Expansion, Business P&L. 4. Kwality walls Impulse Retail Parlors (400 stores)-Same team as swirls Parlor.

Set up the entire venture from scratch Responsible from creation of the brand till establishing it successfully in the market Business development and roll out in North, East, West & Southern region Headed a small team of Marketing, Finance, Supply Chain, Packaging & Warehousing, Tea Purchase & Quality Assurance & North/East/West/South Sales team.

• New business development-Life Style Retail Stores, Key Luxury Hotels and alternate channels such as tourist destinations like Jaipur, Udaipur, Agra & Goa etc. • Monitoring and improving sales from existing clients. Organizing below the line activities for sales and brand promotions.

At the initial stage of my career, I worked at multiple fine dining restaurants & QSR in F&B service/ operations i.e. Indian, Chinese, Thai, Continental & Ice Cream Parlour