Charandeep Singh Chawla

 Designing and implementing CRM programs (retention, contact and analytics) at Mahindra Finance  Manage all centralised tele-calling / contact centers for Mahindra Finance. Ably running 4 key processes for business and collections across all 3 companies of Financial Services Sector.  Part of Core Team for Microsoft Dynamics CRM Implementation. Also leading its internal branding and communication program aimed at enhancing its adoption among users  Manage external communication and branding through ATL campaigns and PoS materials for branches and dealer points. Responsible for executing print and TV campaigns for the organization for FD and Loans respectively  Responsible for adherence of corporate identity and brand guidelines across traditional and new media  Handle sponsorships and events for the organization. Also responsible for BTL activations like road shows / village awareness programs. Apart from this responsible for designing and templatising micro-activations to be executed by Direct Sales teams  Responsible for creative development process and creative execution. Have developed several print ads and TV Commercials in past. Also have been instrumental in creating product and brand related corporate videos  Regularly track our brand health and take necessary actions to increase awareness scores  Proven experience in designing & executing Digital Campaigns (Display and SEM), Website Development (Desktop & Mobile), Website Management & SEO  Handling MIS and Internal Marketing Communications for the organization. Editor of monthly business magazine (EMI+) and monthly marketing capsule (inBOX Select)  Manage knowledge sharing platforms (Internal Portal – inTOUCH), properties (EMI Sultans) and events for branding purpose (Brain Train) among internal employees  Analytics Projects aimed at better qualification in lead based campaigns&better customer profiling  Market Research for strategy projects, satisfaction studies, brand track and U&A studies

Lead the marketing team and handling following responsibilities - 1. Branding and Communication including ATL and BTL programs 2. CRM programs and managing contact centres to aid acquisition and retention 3. Marketing Research 4. Digital Marketing 5. Internal Communication

Manager CRM, Marketing & Online Sales - To build customer database, cross selling and designing & execution of consumer retention & acquisition programs. To generate online sales for fixed deposits through digital campaigns.

Executed Market Research and Strategy projects for entry into two-wheelers and buses category with Mahindra's Office of Strategy Management 1. Developed Go - To Market Strategy for Scooters 2. Develop segments and profiles for buses entry strategy

 Studied Rural Distribution Practices of ITC, HLL, Rallis India Ltd. and Kirloskar  Benchmarking with Best in Class practices was done and recommendations for various businesses of Mahindra Group were made

Responsible for sales and service of a set of dealerships in Central and Eastern U.P. - Major activities involved were manpower and process development at dealerships, event planning and field activities.

Completed my MBA in Marketing (Majors) and Operations (Minors) with following :  Topped the entire batch (all specializations) in MBA  Awarded Prof. Y.K. Zamvar Award for the Best Student in MBA for the year 2005 – 07  Winner of GE scholarship awarded by GE Foundation for years 2005 – 07 based on Academic Performance, Leadership Qualities & Citizenship Qualities  Was presented Certificate of Honor for securing First Rank in F.T. MBA Batch of 2005 – 07 with a scholarship for 2 consecutive years

Completed my B.Tech in Agricultural Engineering with the following distinctions  Recipient of University Gold Medal in B.Tech; Topped the batch of 1998 – 2002 in all 8 semesters  University Merit Scholarship Recipient (1998 – 2002)  Received the ISTE (Indian Society of Technical Education) Best Student Award for the year 2001-02  Ashok Kumar Mattoo Running Trophy for Best Academic Performance at the end of the 1st Year  Mrs. Leelawanti Running Trophy for Best Academic Performance in the Pre – Final year