Chan婵 Zhang张

o Develop BP SP and regional plan o Led 5M annual marketing investment allocation on GMV target, includes 21 regional teams O2O marketing policy design and execution o Grew the GMV from 2 to 15M within 4 months o Lead execution on first KOL livestream projects, created 2 new category accounts and set up regular daily livestream o Co-organize omni-channel marketing campaigns with cross-function teams(offline marketing/product marketing team/branding/Store ops)to promote offline store sales and ensure in-store coupon redemption o Evaluate campaign delivery and improve marketing efficiency, product selection, and pricing strategy o Set regional business priorities and develop strategic initiatives with clear milestones, set kpi dashboards and ensure regional teams and dealer store accounts are in alignment in marketing implementation o Maintain close communication with the Tiktok Ads manager o In charge of data-based entry & marketing strategy on platform includes /Meituan/Gaode Map

Consumer & Retail practice area

Growth strategy and market entry projects for foreign consumer and healthcare brands