Mindy Chan

• Maintain an organized and efficient team workflow by optimizing internal processes, guiding task prioritization, tracking deliverables and deadlines, and proactively communicating key updates to the team. • Cultivate and manage strong client relationships by serving as a key point of contact for day-to-day inquiries, delivering clear strategic guidance, and ensuring timely, high-quality deliverables of requests. • Lead end-to-end campaign execution and maintenance, including tactical planning, development and presentation of media plan recommendations to clients, coordination between cross-functional teams, timeline management, and ongoing performance monitoring to ensure successful delivery. • Conduct weekly competitive research and category analysis to provide clients with strategic insights and inform media planning decisions. • Oversee $100MM+ in integrated media investments, supporting cross-channel budget allocation, tactical planning, and reach and frequency scenario analysis to maximize campaign effectiveness.

• Developed comprehensive media plan recommendations by evaluating partner proposals, analyzing historical performance data, and delivering strategic POVs to address client follow-up inquiries. • Mentored and developed junior associates through structured training sessions, weekly one-on-one meetings, and detailed review of their work, providing actionable feedback when applicable. • Acted as a primary contact for the clients and IAT, overseeing campaign setup and management to ensure seamless execution and successful launches.

• Implemented and optimized multi-channel digital campaigns, handling trafficking, IO issuance, pacing, billing reconciliation, and resolution of tagging discrepancies to ensure accurate delivery and performance. • Proactively managed and maintained flowcharts on Guideline MediaTools to ensure accurate budgets and media activity across all channels. • Led weekly status meetings with cross-functional internal teams and external stakeholders, providing campaign updates, maintaining detailed status documents, and sharing meeting notes.

• Brainstormed creative ideas for a social media campaign to promote an artist’s music or tour • Provided feedback on an artist’s music to help determine their next single to market • Assisted the marketing team on increasing awareness of an artist and their music by utilizing personal social media to share the musician’s posts

• Managed the club budget of $500 for meetings and events • Collaborated with other club officers to create and organize over 15 in-person and virtual events • Composed and scheduled weekly emails on MailChimp to update members on club events and news