chandru mehta

Was a Content Consultant for Digital Cable TV Project in Malaysia ( 3 months ) to setup the Content Strategy & Alliances PAY TV Channels & other VOD On Demand Content across various TV Genre from the ASEAN Region: China, Taiwan, Philippines, Indonesia, Singapore, Japan, Korea, Europe, Pakistan, Bangladesh India, SriLanka and other European International Countries.Responsible for Contracting and Negotiations with various Content Owners. Financial Proposals, CPS Pricing & Propositions, Revenue share and MG models, Channel Pack Bundling, Planning Strategy & Estimates with Sales, Marketing & Rollout Teams on Subscriber Growth & Subscriber Off takes. Alliances with Vendors in Gaming, Value added Services and Content for In-house Linear Channels.

As part of Supply Chain at Airtel DTH Digital TV I was responsible for Identifying, Negotiating & Closing Contracts of DTH VOD On Demand TV Program Rights and Acquisitions with Major Content providers & Studios within India and Internationally.Interact with Marketing & Other Teams on their requirement for Television Content. Evaluate the need for such content in terms of Revenue & Budgets. I was successful in maintaining Budget Compliances and Savings to my Employer and Department.Post Contracting Ensuring deliveries, payments and compliances within internal teams and the Vendor. Manage relationships with the vendors. I was a successful Negotiator.

I was Heading the Content Strategy Acquisition & Alliances Division for the IPTV Company that had ambitious plans to roll out their services on a Global Footprint for Non Resident Indian Expat Community & other Ethnic Communities based Internationally . I was responsible for presenting the Company’s plans and vision and conclude negotiations with Content Owners and TV Broadcasters .I had identified and developed strategic alliances with various TV Content Owners ranging from Indian & International Satellite Telvision channels and Varied On Demand PPV and VOD content.

Affiliate Marketing & Sales Promotion activities among Cable Television Networks, to enhance Brand Image and popularity of the channel in TRP towns and big cities.Implemented Conversion of B4U Movies from FTA to Pay Subscription.I was responsible for partly Initiating Carriage and Pay TV revenue deals with Cable and DTH Networks in APAC Markets.

Part of the core team that launched SET India, SET Max & AXN in India. I was a valuable part of the First Team for : " Successful conversion of SET and MAX into PAY TV channels".Managed and headed a Sales team & Dealer Network to Successfully achieve and over achieve Subscription Revenue Targets & Subscriber growth.Positioned my Team as the No 1 # in Subscriber Growth and Revenue Collections Nationally.I was heading the Western Region Distribution Team for AXN, MAX, CNBC, and SET and was responsible for Subscriber Revenue & Growth from the above Pay TV channels.

Freelancing & Involved into helping Distribution & Content Alliances for startup projects.