Chandra Shekhar Pal

Founded OGA a hospitality startup which rapidly ramped up and have MOUs with UP Tourism, UP Forest Corporation, Indian Railways (IRCTC). www.ogabnb.com Co-founded OGAONE which is one of India’s fastest growing multi brand loyalty program. OGAONE is the loyalty partner of leading Indian brands. OGAONE has recently partnered with Indian Railways (IRCTC) to launch India's largest loyalty program. For details plz visit www.ogaone.com

Spearheading the Commodity and FMCG Business (Both Food & Non Food) for Emerging markets (West Africa - Nigeria, Ghana, Cameroun, Benin, Senegal, Togo, Ivory Coast etc) for FMCG (Food FMCG - Branded Packed Rice, Oil, Tomato Paste, Margarine, Mayonnaise, Seasonings, MSG, Tomato Ketchup, Salad Crème & product range. The focus ares include Annual Business Plan, Driving Trade Planning, P & L Responsibility, Marketing & Promotions, Corporate Communicaton, Media Planning, Visual Merchandising & CRM.

Marketing & Communication for 900+ stores, 4 Million sq ft retail area & 400 Mn $ turnover Core areas of expertise : Trade Marketing Planning, Sales & Brand Promotion, Media Planning, Retail / Profit Centre Operations, P & L / EBITDA responsibility, CRM & Loyalty programmes, AOP (Annual operating plan), Launch Strategy for new stores, Defining Communication & Promotion guideline, Promotion calendar, Media plan at the corporate & store level. Profit Centre Operations : Leading the Profit Centre Operations, responsible for EBDITA, Top line & Bottom line targets.

My responsibilities included looking after overall operations of retail outlets as Profit Centre Operations Head, responsible for Sales Volumes and independently handling the overall profitability of Retail Outlets, achieving revenue and profit targets for each category. Establishing new stores from scratch as per the company plans, formulating business plan for retailing activities & development. Develop & train the in store visual merchandiser on merchandising standards. Exhibiting & promoting high standards of Visual Merchandising. Develop creative and innovative Visual merchandising solutions. Consumer Research to understand the changing buying behavior of consumers. Formulating Brand Promotion activities at corporate & regional level.

Joined as Sales Executive (Retail Business) my major responsibilties included business development for Automotive lubricant business through 300+ BPCL (Bharat Petroleum) retail outlets for entire Rajasthan. Business generation from major OEM / Franchisee was also key focus area. Was responsible for demand forecasting & managing inventory pipeline, ensuring optimum inventory levels, timely positioning of petroleum products, FMCG in Shell Shoppe for the Retail clients. Devising short term and long term goals for achieving top line and bottom line profitability. Supervised opening of retail store. Developed and motivated team, delegated tasks and empowered individuals, monitored and validated individual successes. Supervising merchandising activities like showroom display, stock arrangement in an attractive manner to create effective visual impact for higher conversion. Conducting routine inspection & stock audits; handling safety audits, minimizing unwanted operational over heads, ensuring adherence to operational quality control norms as per QC Manuals.

Worked with Iceberg Foods Ltd as Sr. Executive (Channel Sales) looking after FMCG product range of business for Western U.P. reporting to Regional Manager (North). Iceberg Food Ltd is India's one of the fast growing organization with wide range of FMCG product offerings like Packaged drinking water, Jam, Bread, Juices etc.