Chandra Pradyot Singh

Leading the design and setup of a new SME business, including proposition, GTM, partnerships, and operating model. Focus on creating a scalable, profitable growth engine addressing SME connectivity and digital needs. Working closely with senior leadership to shape long term SME B2B growth strategy.

• Promoted to lead end-to-end Circle P&L and operations, with full accountability across Sales & Distribution, Marketing, Network Technology, Finance, HR, Business Planning, and Customer Experience, driving sustained revenue growth and customer market share expansion. • Execution lead Circle-wide GTM and Sales & Distribution transformation across Prepaid, Postpaid, FTTH, and FWA, enabling quality customer acquisition, base growth acceleration, and improved portfolio mix. • Improved customer experience and network performance by leveraging multi-touchpoint customer feedback and complaint insights to prioritize and resolve network quality gaps, enhancing service reliability and customer satisfaction. • Built strong cross-functional and HQ alignment, ensuring strategic coherence, faster decision- making, and effective execution across Circle and central teams. • Enhanced Circle profitability and EBITDA through disciplined benchmarking and optimization of channel margins, cost of sales, and marketing investments, maintaining costs within budget while supporting growth ambitions. Key Achievements: o Delivered +2.1 pts CMS gain in FY2025, strengthening Circle leadership through disciplined GTM and execution excellence. o Drove +36% YoY Postpaid growth, contributing ~60% of company Postpaid additions, powered by exclusive store productivity uplift, distribution expansion, and surrogate-led sales. o Launched 4G & 5G FWA, scaling to 4,000+ monthly sales within 6 months with 70%+ M3 survivability, establishing a high-quality growth engine. o Achieved the highest Circle EBITDA margin at 53%, through strict control of cost of sales and marketing spends aligned with topline growth.

• Promoted to lead National Sales post-merger, integrating 3ID brand into a unified sales organization following the Indosat Ooredoo–Hutchison Indonesia merger. • Redesigned the Sales & Distribution model to align with expanded network coverage, driving focused growth in new markets while strengthening performance in core areas. • Established structured GTM governance with 5 Regional Offices, accelerating subscriber growth and ensuring consistent product availability and awareness. • Designed trade and retail engagement programs, including retail segmentation and communication frameworks, to improve channel effectiveness and speed up base growth. • Partnered closely with Marketing and Network Technology, converting competitive and customer experience insights into prioritized growth actions. Key Achievements: o Delivered +18.6% YoY revenue growth, outperforming market momentum through disciplined GTM execution and sales productivity improvement. o Conceptualized and launched an industry-first rural distribution model, expanding distribution footprint by ~80% and unlocking incremental growth in under-penetrated markets. o Achieved 97% site-level product and service availability, significantly improving customer access, retail servicing quality, and on-ground execution consistency.

• Led National Sales Strategy for IM3 B2C, shaping end-to-end sales and distribution priorities to drive subscriber growth, CMS, and revenue outcomes. • Mandated to transform the sales organization, establishing a regional operating structure and revamping the sales setup with clear role charters, accountability, and governance. • Re-engineered S&D performance frameworks, including KPIs, SOPs, sales automation, incentive design, channel dimensioning, and trade margin structures, improving execution consistency and productivity. • Partnered closely with Marketing and Business Planning, co-creating acquisition and recharge programs to accelerate SOGA, CMS, and topline growth Key Achievements: Achievements: o Reduced subscriber acquisition cost by ~30%, while simultaneously delivering higher net adds, improving growth efficiency and ROI. o Expanded distribution footprint by ~120%, significantly increasing market reach and sales capacity nationwide. o Launched a national sales and trade mobile application within 6 months, accelerating sales automation, transparency, and on-ground productivity. o Delivered +10.5% overall revenue growth, supported by disciplined acquisition, recharge programs, and excellence execution.

Hired as National Head of Sales & Distribution for Ooredoo Myanmar. Accountable for $240+ Million annual revenue. Responsible for setting up Regional Operating Model to deliver superior customer value. Create agile sales operations by revamping distribution model, sales organization, sales processes and rural sales and service points. Mapping competition landscape, distribution channel and margin structure. Sales effectiveness to drive business growth and winner mindset. Roll out new network technology in the country at ATL and BTL level separately. Revamp Trade NPS through nimble and top of mind trade programs. Brand awareness and visibility management. Key Achievements: 1. 3% Subscriber Market Share growth 2. Launched Retailer & Sales Team Mobile Applications 3. Launched Retailer Engagement Program 4. Launched Regional Business Operating Model 5. Launched Rural Sales & Service Distribution Points

Promoted as Vice President, Sales for Maharashtra & Goa, the largest Telecom Circle of India. Accountable for $~500 Million annual revenue. Responsible for effective sales & distribution through a team of @direct 400+ and @indirect 3000+. Sales forecasting & budgeting, develop & implement sales strategies, analyze market trends, identify new business opportunities. launch 4G network across the circle. drive customer acquisition and market share growth. Key Achievements: 1. Launch New Business Mobile Money - the largest distribution network in the country 2. 1400+ Rural Distributors selection & appointment - to drive rural penetration 3. Launch of Gadget outlet category to drive high value customer acquisition

Promoted as GM, heading sales & distribution function for Rajasthan Circle. Accountable for $250 Million annual revenue. Responsible for performance of over 275+ direct team members and 2600+ indirect members. Sales forecasting & budgeting, develop & implement effective sales strategies, analyze market trends and behaviors, build strong relationships with key accounts and partners, identifying new opportunities. monitor sales performance and budget controls. Key Achievements: 1. Highest incremental market share of 2.5%+ in a span of 2 years 2. Runner up on national data revenue target & growth contest 3. Best Modern Trade Team nationally on Exclusive partnership and business growth.

Promoted as the DGM & Zonal Business Head for the 2nd largest Zone in Mumbai Circle followed by heading largest Zone in the country Achieve sales targets of Prepaid & Postpaid through channels, mass distribution, exclusive retail, COCO & FOFO, B2B SME, direct sales channels. Directly managing support functions like customer experience, network technology along with Sales and Retail business. Driving customer market share, revenue growth through best in class trade and retail service to consistently improve customer NPS and trade NPS. Drive trade visibility, brand awareness through on-ground activities and consumer awareness programs. Channel profitability, Team performance and Zonal business P&L. Key Achievements: 1. Best Zone in the circle for 3 consecutive quarters and for the year. 2. Highest Revenue growth and subscriber growth in the year 2011.

Selected as the Sales Program Manager (SPM) for Mumbai Circle. Develop play book on sales process for all channels including B2C and B2B TNI (training need identification), design of training modules and fulfilment of training deliverables. Sales team (internal and external) certification. Sales team incentive structure design, performance management, engagement and improvement. Sales effectiveness through re-visiting sales process, approval matrix, manpower dimensioning.

Promoted as a Senior Manager to launch Exclusive Retail Franchisee stores in Mumbai. Achieved successful roll out of 50 Exclusive stores in a record 6 months period. Collaboration with Customer Experience, Brand, Marketing, Finance and Sales to create an agile operating model under exclusive retail business. Franchisee logistics management process, profitability monitoring and sales & service process management. Sales Process Formulation, Sales Team Training & Development

Promoted as Sales Manager to develop & grow postpaid business and a team of 4 Asst. Managers. Team goal setting and development to achieve sales targets. Selection and appointment of channel partners. Performance management, channel ROI optimization, conflict management.

Hired as postpaid sales channel management lead, Assistant Manager - DSA Channel. Achieve sales targets through infrastructure ramp up in direct sales channel business. Identify, cultivate and nurture SMEs, Large Corporates for account management, sales & service. Analyze and use MIS to identify gaps and opportunities to improve channel performance.

Hired as the Senior Marketing Executive to launch STPL product in Mumbai region. Setting up STPL vertical through 4 branches of consumer durable Loan. Business development through cross selling. Setting up Sales Channel viz. DSA, Tele-calling set-up, promotional activities. Sales channel profit maximization. Customer credit approval and product risk management.

Offered as the Territory Sales In-charge in Detergents division of West Region. Achieve Sales Targets through personal selling to retailers and driving distribution system. Managing the distributor system in terms of both, front end and back end infrastructure. Analyze, extract and use MIS reports to identify opportunities & gaps to improve execution. Effectively manage 3 key pillars of distribution, viz, Availability, Visibility & Trade Recommendation. Cultivate and leverage relationships with trade to strengthen market & competitive position. Monitor the performance of distributor and distributor's sales team and take corrective action.

Hired for Implementation of Dealer Management System (DMS) Co-ordination with DMS Partner for business requirements. On-ground installation and training of DMS platform for 100% user adoption. Collaborate with Sales Team & Senior Management to drive on time implementation.