Abhishek Chanda

 Ideating & executing brand communications, strategies, partnerships & campaigns aligned to e-commerce vertical goals  Developing social media strategies  Creating & overseeing monthly Content buckets  Developing & executing Influencer marketing efforts, Twitter banters, Meme & Moments marketing ideas  Review & present analytics & spends  Scripting & production of brand films, product videos, still shoots etc.  Handling events, printing, as well as vendor & stakeholder management

As Section Leader PR & Brand Communications, my mandate revolves around looking after and supervising both internal and external communications for the brand , as per global standards maintained across 50 countries around the world. While doing so, I coordinate with advertising, media planning, digital and PR agencies. I also work closely with other vendors related to events, exhibitions, printing, media houses, corporate gifting etc. I look after various alliances and tie-ups with external brands that can add value to brand Kumon as well as advice on participation in various media outlets and events. I’m further mandated to supervise and steer various creative, branding and social media related jobs. I help produce and execute various collaterals ranging from newsletters, product literatures, press releases, internal and external e-mail campaigns, print adverts, POS collaterals, social media marketing, television commercials and video stories among others. I also work very closely with the Japanese management and key decision makers in the regional office in Singapore, executing the Group’s PR, brand & communication related needs and activities.

As Manager –Communications for the Modigroup, I was responsible for looking after Internal Communications, External Relations and PR needs of the Group verticals. I was further mandated to supervise and cater to various creative, branding, events and social media related needs of the brands that fall under Group verticals. I helped produce and execute various collaterals ranging from monthly newsletters, product literatures, press releases, internal and external e-mail campaigns, print adverts, POS collaterals, social media posts and video stories among others. At Modigroup, I took care of marketing and communication needs for a diverse array of clients including Canadian Education brand – ‘Maple Bear’; Travel & tourism brands – ‘UNIGLOBE Travel, Modiglobe, 1Globe’; Wine & Spirits – ‘Vinura’ and ‘ModiGuard’ glass, that come under the Group umbrella.

As Senior Correspondent for Planman Media, my reporting and writing duties were centred mostly around ‘The Human Factor’ magazine, while contributing to other Group magazines like ‘4Ps’, ‘The Sunday Indian’ etc. I wrote stories on beats like HR, Education, Marketing and Public Policy. I featured and interviewed top-line marketing heads, CEOs, CHROs & HR heads and Academicians.

• Periodically contributed to magazines, online portals & tabloids • Reported on beats like entrepreneurship, startups, street stories, advertising, marketing and media • Wrote technical content based on keywords for ITES sector

As a correspondent at www.afaqs.com, (World’s leading advertising, media & marketing news portal) I covered stories originating from both New Delhi as well as other regions of India, with rich knowledge in advertising and armed with a healthy network in the advertising agency circle. I handed the advertising beat and soon went on to cover other additional beats like marketing and media gradually. While writing for afaqs!, I did features, stories on market trends, profiling and covered daily news as well as did breaking news stories. For the print version of the portal, The Brand Reporter, I did stories on similar beats as well as took over the Cover Story of the magazine a number of times too.

• Handled the launch of Airtel Digital TV, presently India’s largest DTH provider • Wrote a full length 30 mins video script with CG which was then produced and released by the brand • Wrote & presented concise & crisp copy for the brand to the client

Graduated with Honours in English Literature.