Chancy Lanier

Director of Marketing @ izzio artisan bakery

About

Dynamic brand marketing manager with over 10 years of experience in strategic planning, social media and influencer marketing, and brand development. Driven by a purposeful interest in bringing impactful products to the market. Skilled at developing and executing marketing strategies and initiatives focusing on value creation, brand awareness, visibility, and engagement.

Country

United States

City

Bend

Industry

Consumer Goods

Skill

Brand Marketing, Advertising, Social Media Marketing, Digital Strategy, Online Advertising, Digital Marketing, Integrated Marketing, Email Marketing, Media Buying, Branding & Identity, Creative Strategy, Creative Direction, Microsoft Office, Online Marketing, Direct Mail, Interactive Marketing, Project Management, Marketing Strategy, Marketing Communications Planning, Google Analytics

Experience

Director of Marketing

izzio artisan bakery

2024-7 - Present · 2 yrs 3 mos

Director of Marketing

True Organic

2022-3 - 2024-7 · 2 yrs 5 mos

Provided strategic omnichannel marketing leadership and direction for the largest organic plant food manufacturer in the US, overseeing all aspects of marketing strategy, planning, and execution for both Retail and Agriculture divisions.

Senior Marketing Manager

Aunt Fannie's

2017-12 - 2022-3 · 4 yrs 4 mos

Portland, Oregon Area

• Created and executed marketing plan & campaigns, with annual budget as large as $1.2MM • Owned and implemented social media strategy, growing Instagram presence from zero to 14k+ followers • Monitored/analyzed all marketing initiatives; pivoted to optimize against KPIs • Conceptualization and implementation of UX optimizations to DTC ecommerce website contributing to 3 consecutive years of 200% YoY revenue growth • Ideation and execution of Klaviyo email marketing campaigns, lifecycle & retention flows, SMS

Customer Experience Manager

Aunt Fannie's

2015-6 - 2017-12 · 2 yrs 7 mos

Greenville, South Carolina Area

• Coordinated booth design, logistics & collateral for national tradeshows • Created original content, artwork and graphics adhering to brand guidelines • Launched and optimized digital advertising campaigns through Google AdWords, Facebook Ads Manager, Bing Advertising and Amazon Seller Central • Built and nurtured strategic brand ambassador, influencer and affiliate programs

Project Manager

Main Street Webworx

2013-1 - 2015-6 · 2 yrs 6 mos

Greenville, South Carolina Area

• Performed as sole project manager of start-up website design firm responsible for entire client life cycle, from acquisition to completed website build + launch • Defined project scope of work, prepared budget, monitored costs, and managed production workflow to ensure all projects were executed on time and within budget • Worked directly with lead designer and developer to execute client requests, including e-commerce modifications, widget installations and APIs • Provided technical support, including Wordpress training, SEO best practices, Google Analytics implementation, and Mailchimp account creation and campaign building

Account Executive

Shift Industrial Marketing

2008-9 - 2012-11 · 4 yrs 3 mos

Greenville, South Carolina Area

• Primary client contact and project manager for an array of marketing projects including website design, brand development, and corporate marketing materials • Managed production workflow, costs, vendors and timelines for all projects from initiation to completion • Managed Accounts Receivable, Accounts Payable, bank deposits and reconciling bank and credit card statements using Quickbooks software

Account Coordinator

DENMARK The Agency

2007-7 - 2008-7 · 1 yr 1 mo

Atlanta, Georgia

• Provided day-to-day administrative and customer support to account executives, media planners, and client service managers • Crafted creative briefs that served as a guideline for creative team throughout campaign • Planned, presented, and managed regional and national integrated marketing communications and media plans