Chanakorn Triwichpanya

- Oversee and manage customer projects by collaborating with internal teams to support B2C development and B2B assortment expansion across the SEA region. - Provide technical support, innovative solutions, and essential resources while leveraging expertise in flavours, taste modulations, natural colours, juices and natural ingredients from any BU portfolio.

- Lead development and optimisation of B2C beverage and sweet applications. - Customise applications and create sweet blend flavours for water-based drinks, juices, dairy, plant-based, and alcoholic beverages. - Collaborate with sales, product management, flavour creation, and marketing to ensure successful project delivery from concept to launch.

- Spearheaded the creation and development of innovative beverage and supplement products to drive business growth across Thailand and the Asia Pacific region (Vietnam, Philippines and Taiwan), with a focus on new product development (NPD), product improvement, and brand expansion for both domestic and export markets. - Led product trials, managed scale-up processes, and oversaw the industrialization of new products, ensuring seamless transitions from R&D to full production. - Continuously improved existing products, ensuring compliance with FDA, Excise Department, and other regulatory changes, while optimizing product specifications, labels, and ingredients. - Developed cost-reduction strategies for existing products, enabling subsidiary companies to meet business development objectives while achieving savings targets. - Managed cross-functional projects between R&D teams in Japan and external partners, including major OEMs (Osotspa PCL, Malee Group PCL) and suppliers. Key Achievements C-vitt Brand Expansion: Developed and launched new flavours and variants (C-vitt 1,000 mg Vitamin C), including Passion Fruit, Pomegranate, and Orange 0% Sugar, as well as C-vitt products for Vietnam (Lemon, Orange, Pomegranate) and the Philippines (Lemon, Orange). New Brand Development: Developed and launched the “One Day Vitamins” brand, introducing unique Pink Lemonade and Grapefruit flavours to the market. Award-Winning Innovation: Awarded the Achievement Award (2nd Place) and 200,000 JPY from House Wellness Foods Corporation for leading the successful launch of the first 0% sugar high Vitamin C fruit juice in the market. Improvement: Implemented natural colouring agents as an alternative to Cochineal colour. Laboratory Setup: Established a new beverage R&D lab to enhance C-vitt's market positioning and strengthen NPD capabilities.

Key Achievements C-vitt Brand Expansion: Developed and launched C-vitt 0% Sugar Lemon to meet growing demand for low-sugar options. Award-Winning Innovation: Awarded the Best Achievement Award (1st place) and 400,000 JPY from House Wellness Foods Corporation for Cost-saving for C-vitt Pomegranate 34.3 M.THB.

Key Achievements C-vitt Brand Expansion: Developed and Launched C-vitt Greatview® Aseptic Brick 125 ml (Lemon, Orange), C-vitt Plus (Collagen, Fiber), C-vitt Tetra Prisma® 1,000 ml (Lemon, Orange), C-vitt Vitamin Jelly (Lemon, Orange), C-vitt Tetra Brik® 125 ml (Lemon, Orange). Cost Reduction: Played a key role in the cost saving project for C-vitt with 70% reduction and expected 30 M.Baht annual savings.

- Led the development of chilled, frozen, and light meal products for 7-Eleven Thailand, including ready-to-eat products under the “Ezy Taste” brand (formerly “7-Select”) with innovative venting pouches and steamers, as well as creating light meal and fried food recipes for “All Café”. - Designed and implemented standardized handling procedures for product operations across over 10,000 7-Eleven stores, improving consistency and quality control.

- Developed innovative products to support both new and existing company ventures, including the launch of RTD alcoholic beverages, Syder Bay 3.5% ABV (3 SKUs) and Syder Bay X7 7.0% ABV (3 SKUs), diversifying the company’s product portfolio. - Successfully initiated and managed a comprehensive coffee project in Northern Thailand, establishing a coffee laboratory, production center, and market assessment in collaboration with Mae Fah Luang University and the Specialty Coffee Association, enhancing local coffee quality and branding. - Led the extraction of passion fruit by-products into multi-purpose oils and active ingredients for Singha’s “Panna” skincare and dietary supplements, a collaborative research project with Mae Fah Luang University and the Thailand Research Fund, driving sustainable practices and product expansion.