Chamath Malalgoda

Execution of the channel specific business plan by achieving volume targets on monthly, quarterly and on annual basis. • Bearing 100% responsibility on delivery of channel specific POs and following up payments to settle on time. • Managing the channel specific merchandising operation plan and facilitating inputs required for the operation. • Execution of the channel specific brand visibility plan by managing the merchandising operation. • Execution of brand wise go to market activity plan, being the custodian for the channel and maintaining, • building, developing strategic partnerships with key personnel in the process to meet business objective. • Conducting channel specific audits to set up monthly channel specific trad marketing campaigns by evaluating market dynamics. • Developing and implementing customized chain specific marketing solutions based on their characteristics. • Designing activities to drive consumer promotion strategies. • Designing activities to drive thought leadership and enhance brand recommendation from the channel specific staff members. • Leading the development and execution of strategic projects, liaising with the key personnel to ensure delivery. • Liaising with digital teams to ensure the channel specific e-commerce strategies. • Responsible for organizing all types of trade events, sponsored events, sponsored gatherings, all types of exhibitions partnering with external parties. • Bearing 100% responsibility of brand presence at its maximum and developing required promotional materials to enhance brand visibility. • Executing plans on time in terms of measurable and actionable outcomes to enhance operational effectiveness. • Effectively managing investments based on channel specific priorities and monitoring ROI & other evaluations of activities and providing feedback on achievements. • Conducting weekly and monthly reviews on activities and implementing corrective actions when launching the next month pla