Chakrapan D.

Vice President Global Marketing @ PATAYA FOOD GROUP

About

Chakrapan is currently VP Global Marketing at Pataya Food Group, reporting to CEO. His current role is focusing on marketing transformation, strategic innovation, and global business expansion of Human and Pet Food. His role is not only about strategy but also hands-on execution. It is all about driving value-creation for both consumers (B2C/OBM) and customers (B2B/OEM/ODM), contributing to future growth and sustainability. Prior to joining Pataya Food, Chakrapan has over 20+ years of FMCG Maketing and Sales experience across multiple categories (Food, Personal Care, Homecare, Beauty, and Babycare) and geographies (Thailand, Vietnam, China, Southeast Asia, South Asia, Middle East, Africa, US, Latin America, and Europe) from P&G, Colgate-Palmolive, Beiersdorf, PepsiCo, and PZ Cussons.

Country

Thailand

City

Bangkok

Industry

Consumer Goods

Skill

Digital Marketing, Market Research, Shopper Marketing, Trade Marketing, FMCG, Global Marketing, Categorization, Brand Management, Product Development, P&L Management, Management, Customer Insight, Personal Care, Brand Equity, Marketing Management, Market Analysis, Product Innovation, Segmentation, Consumer Products, Marketing Strategy

Experience

Vice President Global Marketing

PATAYA FOOD GROUP

2023-3 - Present · 3 yrs 7 mos

Thailand

Leading marketing transformation and international expansion agenda. Managing teams of marketing, trade marketing, marketing communication/digital marketing, digital commerce, and insights and analytics to drive profitability and sustainable growth.

Director of Business Development and Marketing - Asia BD

PZ Cussons

2019-10 - 2021-5 · 1 yr 8 mos

Thailand

Led a Business Development and Marketing team to grow the business unit performance comprising of 30 countries in Middle East/North Africa/South Asia and Southeast Asia regions.

Director, Business Development - Thailand and Marketing - Asia BD

PZ Cussons

2018-5 - 2019-9 · 1 yr 5 mos

Thailand

Led Thailand commercial team with marketing responsibilities for Asia region and drove profitability growth in Thailand via improving marketing mix and channel management while successfully established Baby Food and Homecare business in the Asia region.

Head of Brand Activation - Middle East & Southeast Asia

PZ Cussons

2016-3 - 2018-5 · 2 yrs 3 mos

Thailand

Commanded a team of marketing professional to drive business expansion across various Asia markets. Role involved with defining category & activation strategy and building appropriate infrastructure in the region to support business expansion.

Head of Brand - Cussons Kids / Cussons Baby (Africa) & Digital Marketing Asia

PZ Cussons

2015-6 - 2016-3 · 10 mos

Thailand

Managed Cussons Kids's brand strategy and activation for Indonesia while maintaining a global role of Cussons Baby for Africa. Additional role included digital marketing lead for Asia.

Head of International Personal Care - Asia

PZ Cussons

2014-5 - 2015-5 · 1 yr 1 mo

Thailand

Drove Personal Care Category & brand strategy development and innovation management covering Thailand and Indonesia.

Product Group Manager - Sunbites

PepsiCo

2012-4 - 2014-4 · 2 yrs 1 mo

Thailand

Managed the fastest growing Extruded Snack Brand in Thailand with full P&L , NPD, and Brand Activation responsibilities, including launches of Sunbites Japanese Salad Dressing and Fiber inclusion with NPD pipeline development.

Product Group Manager - Nivea For Men

Beiersdorf

2011-9 - 2012-3 · 7 mos

Thailand

Led the Brand Activation Team for Nivea For Men and handled a tactical TVC development.

Shopper Marketing & Digital Manager

Colgate-Palmolive

2011-3 - 2011-8 · 6 mos

Thailand

Oversaw shopper and digital marketing function for both Oral Care (Colgate Total Toothpaste and Colgate Slim Soft Toothbrush) and Personal Care (Protex Soap) for Colgate. My shopper marketing project for Slim Soft won the regional award for best-in-class shopper marketing program.

Regional Category Manager for Colgate Innovation Center

Colgate-Palmolive

2009-3 - 2011-2 · 2 yrs

China

Led the development of Colgate MaxFresh Relaunch and Colgate Plax Refreshing Tea Mouthwash for Greater Asia Division. The Colgate Plax Refreshing Tea Mouthwash has become the best selling Colgate Mouthwash in China.

Senior Brand Manager - Innovation

Colgate-Palmolive

2006-8 - 2009-2 · 2 yrs 7 mos

Thailand

Led the development of New innovation for Protex Franchise (Talcum, Soap, and Shower Cream) and Care Angel Soft Teen Talcum. Key successful launches include Protex Icy Cool and Aloe bundles. Also undertook a 6 month assignment in Global Marketing at the Colgate Head Office in New York to lead the global development of Underarm Product Packaging Design and Formula Harmonization.