Chahat Wahi

managed overall operations, strategic direction, and brand positioning with a focus on strengthening its digital presence, learning experiences, and inclusive team culture

> fostered a strong team culture, promoting collaboration and knowledge-sharing. > led 4+ structured learning sessions on finance, startup fundamentals, and design. > helped team members be equipped with essential business skills. > promoted NEST’s initiatives through creative and impactful marketing strategies. > managed the recruitment process to build a strong and dynamic team at NEST. > developed sales and marketing strategies for onboarded startups to drive growth and success.

worked on high-impact projects across Campus Walk, Artwork Cult, and Berywild, leveraging research and strategic analysis to drive outcomes

> scouted influencers for zomato and cult.fit for both paid & barter collabs. > managed heavy influencer databases across cities with their performance metrics.

> grew linkedIn presence through organic storytelling, polls, and engagement-focused content. > led whatsapp marketing by crafting promotional campaigns for festive and seasonal launches. > curated influencer, product, and founder-led scripts for Gaurav Taneja, driving strong audience engagement.

> ideated carousel content and devised a content calendar for instagram. > authored blogs for the August edition launch of Kriti Magazine to build narrative and engagement.

> curated content strategies to strengthen positioning and audience engagement. > led research initiatives and content development for the marketing casebook.

> developed content strategy for early-stage marketing across instagram and linkedin. > designed initial brand assets, including the visual tone and colour palette. > co-created a travel-focused fitness handbook to help professionals maintain health and nutrition goals on the move.

> designed and executed Instagram marketing strategies. > helped enhance brand visibility and engagement.

> founded and developed the brand from the ground up. > oversaw product development, branding, and strategic positioning. > performed targeted marketing efforts. > built and managed social media channels. > conducted in-depth market research to identify customer personas and demand trends. > implemented online & offline campaigns that drove engagement and generated sales.

> conducted competitor research and helped refine Campus Walk’s market positioning. > worked closely with the founder to bring ideas to life and launch the MVP. > designed visual assets, supporting brand development and online presence.

The World in Us is a student-led nonprofit seeking to eliminate cultural ignorance from its roots and cultivate the next generation of global citizens through youth-for-youth education. The Community building intercultural exchange program is a 5-week program, which lets you immerse yourself in the languages, histories, and practices of various international cultures through direct peer-to-peer dialogue while also building civic leadership and professional skills.