Chad Long

President @ Living Style Group

About

- Executive Manager responsible for both leading both front and back ends of international business model selling to USA and Europe - Extensive commission based sales experience with strong skills developing creative ideas for product growth and a solid history of sales success. - Strong analytical and planning skills, combined with the ability to exceed organizational goals. - Proven ability to develop sales and dedicated product distribution in new and existing markets. - Talented, results-producing merchandising professional with a proven record of accomplishment in leading, planning, and executing new product development in all areas of upholstery

Country

United States

City

Tupelo

Industry

Furniture

Skill

Customer Service, Research, Strategic Planning, Microsoft Word, Microsoft Excel, Public Speaking, Team Building, Marketing Strategy, Inventory Management, New Business Development, Retail, Sales, Merchandising, Sales Management, Product Development, Marketing, Negotiation, Account Management

Experience

President

Living Style Group

2025-4 - Present · 1 yr 6 mos

Tupelo, Mississippi, United States

Executive Vice President

Li & Fung

2016-1 - 2025-4 · 9 yrs 4 mos

United States

Senior Vice President Furniture

Li & Fung

2015-1 - 2016-1 · 1 yr 1 mo

Create, source, develop and merchandise product assortment for OEM, Retail, E-commerce, and Mass Merchant sales. Manage, train, equip sales force to foster growth. Manage Product Development and R&D in multiple product categories utilizing global sourcing. Cultivate and maximize multiuple Licensee Brands across diverse channel base.

Vice President of National Accounts

Ashley Furniture Industries

2013-1 - 2014-12 · 2 yrs

Ecru, Mississippi

- Pioneering new Divison of National Accounts - Focused Berkline Brand development and Strategy Distribution - Strategic Consulting, including business plan & sales strategy development. - Creating new exclusive product opportunities for national accounts and e-commerce

VP of Merchandising

Lane Furniture

2010-2 - 2012-12 · 2 yrs 11 mos

- Developed and implemented an entire shift of product identity within the Lane Upholstery assortment - Multiple category merchandising and management – Recliner, Motion, Upholstery, Leather, Home Entertainment - Extensive Asia experience – merchandising, cover selection, special project, strategic national account selling, and negotiation of finished goods, raw materials, and pricing - Sales and Operations Planning implementation to rationalize sku assortment and direction across all product categories - Developed product portfolio assortment targeting strategic account growth in non-traditional furniture channels - Created product direction and assortment targeting e-commerce growth

Sales Representative

Lane Home Furnishings

2000-6 - 2010-2 · 9 yrs 9 mos

North Carolina, Tennessee, Georgia, Virginia

- Developed strong business relationships by implementing effective communication, honest approach, and sincere persistence, achieving sales growth from $1.7 million to $12 million annually. - Created a successful product assortment for retailers based on regional research combined with continuous marketing effort. - Aggressively pursued corporate as well as personal prospects to expand market share and sales in each market. - Maximized distribution of seven product lines – recliners, motion, stationary upholstery, stationary leather, occasional, case goods, and cedar. - Developed and managed 25 Lane Comfort Showcase Galleries, 100 Accounts - Trained and advised retail sales and management staff on new and existing products and the selling process. - One of five called quarterly as the Sales Advisory Committee to advise in merchandising, advertising, and strategic planning. - Trained and managed sales trainee(s) into Senior Sales Representatives, 2006-2007, 2009-2010 - Rookie of the Year, 2001