Chad Holder

• Developed, maintained division-wide offer catalog/website, led global roll out, including nine-session offer training calendar and all internal communications • Provided blog entries to Schneider Electric corporate blog on behalf of key division leadership • Led marketing strategy and execution for numerous initiatives related to Schneider Electric’s energy procurement, energy management and sustainability services • Managed cooperative marketing efforts to cross-promote Energy & Sustainability Services offers to Schneider Electric sales teams • Developed collateral, marketing plan to launch new service offerings • Managed internal audio/video production function • Managed external vendors, including design, copywriting, lead generation, trade show fulfillment and printing

• Developed annual marketing plans for employed physician groups in key servicelines, adjusted plans quarterly, maintained budget integrity • Led strategy to promote employed physicians (280+), physician offices (84), Immediate Care Centers (12) and outpatient diagnostic facilities (2) to increase public awareness, influence physician referrals, drive patient visits, and improve physician and patient satisfaction, as well as: o Met with key stakeholders to discuss serviceline initiatives, identify opportunities, recommend marketing solutions o Concepted, wrote copy and steered marketing collateral — direct mail (CRM), advertising, brochures, web content, signage, etc. — through design, editing and approval o Facilitated collateral fulfillment through distribution channels, managed online & social media messaging o Identified success metrics, tracked response • Maintained online presence for physicians, aided in physician recruitment Position core functions: strategic planning; data interpretation; program development; internal/external communications; project management; relationship management; client service

· Drove media strategy to increase awareness and volume by negotiating and placing media buys · Identified sponsorship/partnership opportunities and negotiated terms of contracts · Placed nearly $4 million in media (2002­2006) · Negotiated $300K sponsorship with WDRB for U of L athletics broadcasts (2005) · Coordinated $250K closed captioning sponsorship with WDRB (2006, ongoing) · Negotiated $100K+, multi-year co-marketing agreement with Kroger for POP promotion of healthy food choices in all area Kroger stores Position core functions: vendor relations; contract negotiation and management; budget maintenance

- Physician relations - Marketing campaign development

- Advertising budget development - Marketing liaison

I began as an ad sales rep in New Business Development, which is a nice way of saying I spent all day making cold calls. From there, I worked into a small territory (S. Indiana & Oldham Co.), to a larger territory (East Louisville) to a permanent list (Arts & Entertainment).

While at UWKY, I coordinated marketing research, designed advertising material, purchased media and leveraged media relationships to drive earned media.The core functions of my position included interagency relations; fundraising; marketing and communications management.

I attended Webster University my freshman year and played soccer. My major at WU was graphic design. I transferred to Murray State to pursue a degree in Advertising.

I studied Fine Arts during my freshmen year.