Ceyda Üçer

Regional Innovation Manager with a proven track record in driving product development initiatives for B2B and B2C clients in EECA Region (Turkiye, Russia, Romania, Bulgaria, Kazakhstan). Experienced in identifying market opportunities, leading cross-functional teams, and delivering innovative solutions that enhance business growth and competitiveness - Development and execution of innovation strategies, increasing new product offerings for customers - Collaboration with sales and marketing teams to identify customer needs and market trends, leading to the creation of customer-centric products - Run market researches and insight gathering workshops in order to identify market opportunities - Close follow up of trends, evaluate emerging technologies and tools and implement them when suitable for opportunities to support business growth and create competitive advantage - Manage projects from idea to project proposal, business case and launch, with a team of project managers to ensure the successful delivery of projects on time and within budget - Oversee the entire product development lifecycle, from concept to market launch - Involve segments, categories, regions and functions to define objectives and plans based on customer and market insight - Receive, process and distribute information regarding global projects to relevant stakeholders in the region - Ensure that relevant global projects are presented in the EECA Innovation Board by engaging regional stakeholders - Contribute to continuous improvement of the innovation process and support based on experience from the organization, project manager competence and best practice internally and externally - Contribute to increased project management and innovation competence through coaching and support

- Prepare and submit yearly marketing plan - Identify, monitor and analyze market, competitors, trends, industrial reports, statistics, publications and other relevant information; support the marketing strategy with recommendations - Drive and share regional/local intelligence; support segments, concepts and product categories in market mapping work - Do market research for new product developments, coordinate information flow between sales and local/regional lab - Track new/existing product/concept sales/pricing and profitability - Position new products in the market - Plan all local/regional product launch activities (including trainings, seminars, direct mailings, press releases, sales tools) - Develop and maintain distribution channel standards, implement, coordinate and follow activities for dealers, support dealer's strategy - Identify relevant seminars/exhibitions to actively participate or visit, prepare all necessary materials and plan the organization for active participations - Drive local/regional trainings/meetings activities, both for the team and customers (dealers, potential customers, 3rd parties) - Update related sections in the company website - Plan, order or purchase all necessary promotion tools in line with sales needs - Ensure that corporate identity is applied in line with the corporate guideline in all communication channels (both internal and external) - Coordinate PR activities

- New product launches (receiving import permits, registering products to the Social Security database, keeping track of new laws and applications, pricing, informing internal staff, scheduling trainings for dealers) - Pricing of existing and new products, in line with the competition and the Phonak portfolio - Making the marketing plan and the budget for the fiscal year - Advertising - Promotions and campaigns - Preparation and production of all marketing, technical, and corporate materials, including translation - Creating company website and social media page and keeping them up to date - Organizing events (dealers meetings, online training sessions, HQ tours) as contact person for medical congresses and seminars - Preparing and sending out PR bulletins, tracking the press and the competition as contact person for all PR activities - Acting as contact person for all Social Security issues - Supporting dealers by providing them information, marketing materials and ideas for their own businesses - Supporting end-users by providing them information - Ordering products from suppliers and monitoring inventory - Being responsible for HQ – Group Company – sales department information flow - Being responsible for Group Company – dealers and Group Company – end-users information flow

- Preparing and sending out PR bulletins, tracking the press and the market competition and reporting results to Bang & Olufsen A/S Denmark - CRM activities including organizing customer events, direct mailing, and marketing campaigns - New product launches - Advertising - Translation and production of brand catalogues, mailings and PR bulletins - Updating website information - Keeping both the local and remote customer database up-to-date

Responsibilities included attending meetings of Industrial and Marine Divisions and education seminar of Decorative Paints Division, preparing certificates of guaranties, recording incoming documents, entering orders using Always software, making Internet and article researches and preparing a report on Jotun company.

- Fuels Marketing Division: responsibilities included contacting dealers, entering orders, checking invoices before and during the Sandy promotion campaign. - Marketing Planning and Special Projects Division: responsibilities included organizing, updating and developing the database during the Network Evaluation Plan, making Internet and article researches and preparing a summary about the feasibility of introducing new products to the fuel market.