Ceyda Yazıcı

• Develop Ferrero's "Long-Term Media Strategy" for the Executive Chairman, creating a 10-year roadmap that identifies emerging media trends, outlines growth pillars, and aligns goals with organizational objectives. • Manage Joint Business Plans and develop annual strategies with digital partners (Google, META, TikTok, Pinterest, Amazon, Teads), ensuring high-quality support aligned with the company’s key strategic priorities. • Serve as the point of contact for Channel Centricity projects (Retail Media, Social Commerce), collaborating with Sales and Business Development teams to create and implement global guidelines. • Strengthen and maintain strategic global media agency relationships, driving continuous innovation and enhancing expertise in media and consumer marketing. • Act as the point of contact for New Product Development (NPD) and Mergers & Acquisitions (M&As), providing media insights and strategic recommendations.

• Designed and executed communication strategies for iconic brands like Nutella, Kinder, and Ferrero Rocher. • Led media agency pitches, securing high-value partnerships and exceeding KPIs. • Optimized media spending and ROI through strategic planning and cross-team collaboration.

• Directed communication strategies for leading consumer health brands, ensuring global alignment and superior media ROI. • Championed digital transformation, creating a culture of innovation within the organization.

• Integrated digital marketing strategies into Bayer’s business objectives, advancing digital initiatives across the organization.

• Developed and executed integrated marketing communication strategies for P&G Laundry category brands, including Ariel & Alo

• Directed digital projects as part of Integrated Marketing Communications (IMC) for top-tier brands such as Coca-Cola, Absolut, Kellogg’s, and Audi.

• Executed integrated marketing communication strategies for multinational companies.