César Villas Bôas

Senior Strategy Director @ ampfy

About

Feel free to visit: cesarvillasboas.me/ From São Paulo, Brazil, I’ve spent over a decade shaping brands through creative strategy at agencies such as GUT, Leo Burnett, McCann and Euphoria Creative. I have developed integrated brand platforms and communication strategies for global and regional brands including Hellmann's, Coca-Cola, Zé Delivery, Dove, AB InBev, Heinz, Chevrolet, Fiat, Nestlé and P&G. My work sits at the intersection of cultural relevance, creative excellence and business impact, with the ambition to build ideas that move people and drive growth. My work focuses on building strong brand positioning, defining clear strategic directions and developing integrated communication platforms that connect brand ambition with business growth. I work at the intersection of brand strategy and creative strategy, ensuring ideas are culturally relevant and commercially effective. Throughout my career, I have led multidisciplinary strategy teams, overseeing brand management processes, communication ecosystems and marketing strategies across multiple touchpoints. My role has included shaping brand platforms, guiding creative development and supporting new business initiatives with clear strategic thinking. My work has been recognized by Effie Awards in Brazil, Argentina and LATAM, as well as Cannes Lions, The One Show, Clio Awards and Andy Awards, always grounded in effectiveness and measurable results. I am particularly interested in understanding human behavior and cultural dynamics, which informs my approach to brand strategy and communication planning. I focus on turning complexity into clear, actionable strategic frameworks that align teams and drive business impact.

Country

City

Brazil

Industry

Marketing & Advertising

Skill

Brand Identity, Brand Equity, Brand Experience, Growth Hacking e Customer Acquisition, Business Strategy, Mentoria profissional, creative effectiveness, Formação de equipes multifuncionais, Narração de histórias, Pensamento estratégico, Brand Strategy, Creative Strategy, Strategic Leadership, Marketing Effectiveness, Planejamento estratégico, Psicanálise, Psicologia clínica, Eficácia de marketing

Experience

Senior Strategy Director

ampfy

2026-3 - Present · 7 mos

Communications Director

Grupo de Planejamento (GP)

2025-1 - Present · 1 yr 9 mos

/ Serving as Volunteer Communications Director, leading all communication fronts of the Planning Group. Grupo de Planejamento is a non-profit organization dedicated to promoting and developing the discipline of strategic planning in Brazil.

Communication Specialist

Grupo de Planejamento (GP)

2022-2 - 2025-1 · 3 yrs

Strategy Director

Euphoria Creative

2024-1 - 2026-2 · 2 yrs 2 mos

/ Built and led a 15-person strategy department, integrating planning and content under a strong creative lens. / Led brand and communication strategies for all agency clients including Hellmann's, Amazon, PremieRpet, Wellhub, JOVI, Ticket, Netflix, Shell, HBOMax and Pernod Ricard. / Elevated the agency’s strategic ambition by embedding a more provocative and idea-driven approach across accounts. / Led the agency’s first Effie Award win, marking a milestone in effectiveness recognition. / Oversaw the development and execution of new business pitches and major strategic projects.

Mentor

Redhook School

2024-1 - 2025-3 · 1 yr 3 mos

/ Served as a mentor, guiding professionals in Marketing, Strategy and Communications, supporting their career development through a Strategic Leadership perspective focused on long-term impact.

Strategy & Insights Director

Leo

2023-4 - 2024-1 · 10 mos

/ Served as Strategy & Insights Director, leading a team of six professionals and driving Creative Strategy and Brand Strategy for Stellantis/Fiat. / Developed cultural and consumer insights that guided integrated campaigns and new product launches, with a focus on relevance, business impact and effectiveness.

Strategy Director

GUT

2021-6 - 2023-4 · 1 yr 11 mos

/ Served as Strategy Director, leading a team of five and providing strategic thinking across accounts in Brazil, Mexico and the Netherlands, with a focus on Brand Strategy, Integrated Communications and Creative Excellence. / Led Creative and Communication Strategies for global and regional clients including Zé Delivery, Porto Seguro, Heinz, Coca-Cola, Compass.UOL, Michelob Ultra and Mercado Pago, developing brand platforms driven by cultural relevance and business impact. / Led Brand Strategy and Creative Strategy case studies recognized internationally, grounded in Integrated Communications, cultural relevance and measurable business results. / The work earned 6 Effie Awards (Brazil and LATAM), including 3 Gold, 2 Silver and 1 Bronze, reinforcing effectiveness and performance outcomes. / It was also recognized with 5 Cannes Lions (2 Silver and 3 Bronze), 10 One Show awards (2 Grand Prix, 2 Gold, 3 Silver, 2 Bronze and 1 Merit) and 4 Clio Awards (2 Silver and 2 Bronze), consolidating creative excellence and strategic consistency.

Senior Strategist

GUT

2021-1 - 2021-6 · 6 mos

/ Served as Senior Strategist, managing key accounts such as QuintoAndar, Porto (PortoSeguro, PortoBank, PortoSaúde, PortoServiços), Dove Men+Care, and Heinz.

Strategy Manager

McCann

2019-9 - 2021-1 · 1 yr 5 mos

/ Served as Strategy Manager, providing Strategic Leadership to a team of 6 planning and content professionals on the Chevrolet account across Brazil and Argentina, leading Brand Strategy and Integrated Communications with a focus on growth and business impact. / Led high-performance case studies recognized with 6 Effie Awards in Argentina, Brazil and LATAM, including 2 Gold, 3 Silver and 1 Bronze, reinforcing results in effectiveness and strategic excellence.