Cesar Frota

Responsible for driving the company’s energy storage business through market development, strategic negotiations, and contract management in North America. Conducts market research and evaluates global demand to identify new business opportunities and support product strategy. Analyzes international energy storage trends to inform pricing, product improvement, and development initiatives. Collaborates cross-functionally and across regions, fostering lasting partnerships and ensuring successful project delivery in the global energy transition.

Following the sale of Algonquin's renewable business to LS Power, maintain leadership in pursuing and negotiating M&A opportunities and development projects in North America, focusing on wind, solar, and BESS. At Liberty Power, I led negotiations for major renewable energy and hydrogen initiatives, including the acquisition process of six wind projects (+800MW) in British Columbia, a 130MWdc solar project in Illinois, and strategic partnerships with cooperatives, private equity firms, and a green hydrogen developer in Kansas. I evaluated over 3,500MW of wind acquisition opportunities across North America from leading developers, initiated Liberty’s entry into the hydrogen sector through targeted research and outreach, and represented the company at top industry conferences to forge senior-level partnerships. In addition to advancing business growth, I mentored team members and contributed to Liberty’s Engagement Committee, fostering both professional development and a collaborative workplace culture. 2021 - 2024: Business Development Manager at Liberty Power (Acquired Jan 2025)

Successfully executed and negotiated multiple projects across North America and the Caribbean, leveraging in-depth market research, analysis, sizing, and benchmarking studies to develop effective go-to-market strategies and identify key customers and competitors. Led the Marketing Manager in defining strategic objectives for communications, media, and public relations initiatives. Proactively managed daily leads, contacts, accounts, and opportunities, maintaining accurate records in Salesforce. Coordinated site assessments, internal quotations, and sales negotiations, contributing to successful project closures. Additionally, negotiated contract terms and conditions with clients in collaboration with legal counsel and senior leadership.

Served as a member of the Senior Management Team, driving company growth across business development, project development, and finance, while delivering consistent weekly, monthly, and quarterly performance reports. Spearheaded the development of greenfield community solar projects in key U.S. states, including New York, Maine, Oregon, and Massachusetts. Identified and presented high-ROI business cases for over 6.5GW of projects in Brazil, leading to advanced negotiations for more than 350MW with local developers. Acted as the primary liaison with government bodies such as the Canadian Trade Commissioner, Export Development Canada, and the Ontario Ministry of Economic Development. Provided leadership to a team of three professionals, including two associates and a Country Manager in Brazil.

Successfully sourced and secured a strategic partnership in Mexico with Grupo LLACA, while playing a key role in developing market entry strategies and identifying business opportunities across Latin America, Europe, and Oceania. Acted as a primary liaison with Canadian Trade Commissioner Offices globally—including in Italy, Poland, Brazil, Mexico, and Peru—and built strong relationships with government officials, regulatory agencies, and trade and investment bodies. Demonstrated deep knowledge of international regulations across Europe, Latin America, the Caribbean, Asia, and Oceania. Represented the company at global industry associations, conferences, and events, while contributing to cross-functional teams on strategic commercial projects spanning marketing, finance, and operations. Supported the development of financial models, country analyses, and other critical analytical materials.

Served as National Account Manager for Whole Foods Market and Lucky’s Market, and Key Account Manager for Disney World Parks and Resorts (SodexoMagic), building strong relationships with buyers and stakeholders to drive successful sales strategies. Spearheaded negotiations that secured product placement in major retailers including Publix, Sprouts, Earth Fare, and Disney World, achieving multiple points of sale within the first 18 months. Led the go-to-market strategy and established commercial partnerships with key foodservice operators and distributors such as UNFI, Sodexo, and Sysco Foods. Managed the Florida and Alabama territories, conducting regular partner engagements and business reviews. Directed corporate strategy, pricing architecture, and channel marketing, while driving business development and product launches with innovative promotional strategies. Oversaw the execution of comprehensive marketing plans—from pricing and media activation to merchandising and shopper programs. Additionally, secured internal buy-in and led the process to obtain Non-GMO and Kosher certifications.

Served on the Strategic Planning Committee reporting directly to the mayor, playing a key role in shaping the city's strategic direction for business development—an initiative that successfully attracted over 10 mid-sized companies and numerous small businesses, generating significant job creation. Additionally, led the implementation and staffing of the City of Fortaleza’s Public-Private Partnership (P3) unit, overseeing the management of four major P3 projects with a total value of approximately US$1 billion.

Increased the company’s project pipeline by 20% through proactive business development efforts and strategic relationship management. Engaged with international and local private equity firms, pension funds, and financial institutions to develop multiple renewable energy projects, securing several major clients and advancing a portfolio exceeding 2,000 MW.

Developed and structured the financial solution for the winning $1.4 billion CAD Northeast Anthony Henday Drive Ring Road PPP project in Edmonton, a 33-year concession. Optimized and updated the financing for the Royal Ottawa and Lakeridge Hospital projects, managed the financial model for the $70 million CAD Runnymede Healthcare Centre project, and supported the senior debt syndication process for the $408 million CAD Sault Area Hospital project. Additionally, advised Enerfin, a global leader in its sector, on Hydro-Québec Distribution’s wind project tender, resulting in the successful award of a 100MW project.

Served as a key team member advising the Province of Newfoundland and Labrador on the Lower Churchill Hydro Plant Project, conducting global transaction research and initiating discussions on financing structures and options. Developed a public sector comparator (PSC) financial model and business case for Ontario Realty Corporation and Infrastructure Ontario, analyzing Traditional versus Build Finance construction approaches for a new Toronto courthouse. Provided advisory support to Canada Lands Company on a real estate development at the base of the CN Tower, acting as the primary contact for bidders and evaluating submitted proposals. Contributed to multiple major infrastructure projects through PSC financial modeling and participation in risk workshops for Infrastructure Ontario, including the North Bay Regional Health Centre (C$550 million), Sarnia Bluewater Health Capital Redevelopment (C$210 million), Sunnybrook Health Sciences Centre (C$190 million), and the Greater Toronto Area Youth Centre (C$100 million). Supported Transport Canada in evaluating the financial viability of seven selected airports by analyzing past and projected performance, identifying trends and best practices, and helping create a framework for ongoing assessments. Held Level II Secret Security clearance granted by the Federal Government of Canada.