Ceren Durmaz

- Responsible of all marketing executions for Cheetos in Turkey - Create, present, and enact marketing ideas to meet all brand objectives - Work closely with the Brand Manager to assist in leading campaigns - Ensure the coordination of the sales team, the development team, and any other involved teams - Developing and executing practical marketing initiatives to increase market share, maximise profits and protect brand credibility - Analysing complex data accurately to make decisions aligned with business objectives effectively - Monitor the performance of campaigns regularly for optimisation results - Prepare reports on campaign progress/effectiveness

- Responsible for the marketing processes of the HPV vaccine Gardasil, which is the leader in its market, on digital platforms. - Part of the Marketing of The Future (MOTF) Project of MSD with all of the countries in the global to enhance marketing strategies and implementing them to the Turkey's local market. - In charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. - Creating and managing campaigns to promote products across all platforms. - Updating the website with new contents, controlling its conversion rates through Google Analytics and improving new strategies according to these reports. - Analysing key performance indicators to ensure the brand's budget works harder. - Establishing consistent branding and marketing strategies for sustained results. - In responsible for A/B testing, e-mail marketing and creating social media posts in collaboration with agencies. - Using CRM portals, SalesForce Marketing Cloud.

- Analyzing data to report on brand growth - Following market trends and presenting creative ideas - Working with other business units to execute business plans to meet revenue targets - Providing assistance in developing brand positioning and communication strategies - Preparing reports on brand performance and sales

- Helping to manage social media accounts and creating and editing social media posts for Instagram and Kolektif House's blog KoMag - Creating collaborations with brands and executing the process

- Support marketing campaign planning and execution. - Write copy for social media posts, promotional emails, and other marketing collateral. - Playing a role in the creation of written and image content for marketing channels. - Participate in marketing brainstorming sessions.