Ceren Anlatici

Lead product strategy and roadmap for new digital business models (Marketplace, Resell, Retail Media / AdSales, Cross-border) in line with company’s strategic priorities. Own the end-to-end product lifecycle of marketplace and resell propositions: customer and market research, discovery, requirements definition, MVP design, launch and continuous optimisation. Work hands-on with Tech, Product, Commercial, Finance, Logistics and Customer Operations to deliver scalable marketplace and resell journeys (seller onboarding, catalog, pricing, order, returns, customer service). Design and optimise seller and customer journeys to reduce operational friction and improve conversion, retention and NPS. Integrate Marketplace and Resell businesses into omni-channel services (click & collect, unified inventory and customer experience). Own Resell and Retail Media (AdSales) P&L: manage month-end and year-end closings, build budgets and forecasts, track KPIs and drive performance improvements. Build and manage retail media product portfolio (onsite/offsite placements, branded content, sponsorships), including packaging, pricing and inventory strategy. Negotiate and manage strategic agreements with media agencies and brand partners, ensuring alignment with Beymen’s brand positioning and revenue targets. Develop and maintain long-term strategic partnerships across brands, agencies and internal stakeholders. Propose and deliver new retail media and partnership projects aligned with brand communication and target audience expectations.

Conducted business performance and product opportunity analyses, including financial modelling, forecasting, SWOT and feasibility studies for new initiatives in the marketplace ecosystem. Monitored market and competitor landscape to identify product gaps and new business model opportunities for e-commerce and marketplace services. Sourced, structured and negotiated strategic partnerships that unlocked new revenue streams and enhanced Hepsiburada’s value proposition. Designed analysis models and dashboards to answer key business and product questions, enabling data-driven decisions across teams. Managed end-to-end product and business projects from discovery to implementation, coordinating with Strategy, Commercial, Product, Tech and Operations teams. Designed and improved processes for smooth seller experience, increasing seller activation, engagement and performance. Supported and led strategic initiatives with the Strategy Department, including new verticals, services and go-to-market plans.

Part of the core cross-functional team that implemented and scaled the Marketplace business model at Trendyol, contributing to platform, processes and operating model design. Managed key activities related to marketplace product operations, including seller journey definition, onboarding, catalog, service and operational flows. Worked closely with internal teams to develop, document and monitor marketplace processes; prepared performance reports for onboarding, sales and operations KPIs. Built and grew strategic partnerships with marketplace sellers, driving assortment expansion, revenue growth and improved customer experience. Collected and translated seller and stakeholder feedback into product and process requirements, feeding into the marketplace roadmap. Collaborated with external organizations and authorities to ensure compliant and efficient operations for marketplace sellers when required.

Managed the P&L, stock, margin and KPIs of the women’s section, translating commercial targets into daily operations and actions. Led and developed a high-performing store team; responsible for recruitment, training, scheduling and performance management. Analysed sales performance and provided product and assortment feedback to headquarters in Spain. Ensured visual merchandising and brand standards were consistently executed to protect and strengthen brand image.

Supported roll-out of standardized retail design concepts and tools across all points of sale in line with global brand guidelines. Assisted in store design and fixture planning for retail chains, ensuring a consistent and premium brand experience. Supported new store openings and relocations, coordinating with internal and external stakeholders.

Prospecting and qualifying leads for the Inside Business Development team. Enthusiastically make outbound contacts when necessary and representing the company in the highest manner professionally. Successfully and accurately answer prospects questions and provide appropriate additional information to Inside Business Development team to enhance the appointment-setting process. Capturing accurate and legible documentation of all activity in Salesforce. Consistently maintaining departmental standards for quality. Achieving personal and team defined productivity goals. Responsible for meeting all company policies and procedures. Punctuality, integrity and reliability to follow workflow and project schedules

Translating Turkish into English the company’s annual reports, bulletins, job descriptions, CVs of employees, e-mail correspondences, announcements etc. Controlling and editing the Annual Reports, the NewsPort and Gate magazines of TAV Holding and subsidiaries Preparing and providing internal training program in English such as Basic Business English Training and Handling Foreign Customer Complaints Proofreading the letters, messages, and other written documents of the department managers Assisting trainings program of TAV Academy Supporting Human Resources department, if required

Translated all the legal documents of the company such as Power of Attorney, Data Protection Agreement and Tender Agreement