Cennet Uslukilinc

A partnership practice that unlocks value alongside companies that want to grow through new customer; data enhancement and brand growth.

Deliver training programs focused on designing impactful retail experiences, with a primary focus on the point of sale. The program aims to enhance brand value across all 360° customer touchpoints, helping participants understand and optimize how brands connect with shoppers in every moment of interaction.

Led the development of the brand’s new DNA and strategic positioning. Directed the creation of the new physical store concept, redefining the customer experience in retail. Rebuilt CRM processes to enable targeted campaigns based on newly defined customer segments, driving engagement and growth.

Provided shopper and retail marketing consultancy specializing in in-store customer journey, retail concept, and store design. Helped brands and retailers enhance the point-of-purchase experience through actionable strategies grounded in shopper insights. Developed tailored workshops and retail solutions that turned strategy into measurable in-store impact.

Led the brand’s marketing, communication, and customer experience strategy, including responsibility for call center operations. Directed the creation of Karaca’s new logo and brand guidelines, shaping a refreshed and modern brand identity. Contributed to the development of the brand’s new store concept, ensuring a consistent and engaging in-store experience.

Lecturer – Brand School MBA Program at Istanbul Bilgi University Taught the Retail Experience Design course, focusing on the end-to-end customer journey and how brands can create meaningful, memorable experiences across every touchpoint. The program emphasized bridging strategy and execution, helping participants design retail experiences that elevate brand value and customer engagement.

Executed category planning through developing quarterly and monthly category plans for assortment and shelf lay-out for all channels/customers in Turkey. Runned several customer specific category management projects. Defined listing opportunities, and was responsible for weighted distribution and market share targets of new launches.

Managed a team of 5 Assistant Customer Marketing Managers and was responsible for 6 sub-categories/16 brands. Responsible for building account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan and Customer Business Plan for all customers/channels

Created customer marketing plans for Omo, Rinso, Yumoş, Domestos, Cif & Sunlight and executed them in line with brand marketing plan and customer business planning. Leaded the Accounts teams to ensure Brand standards/Brand DNA for channels are adhered to consistent use of brand key visuals, customer activation themes aligned with brand activation

Developed customer and shopper insights in Savoury category to translate these insights into business building oppurtunities within specific customer and channels. Worked with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan for Ramadan period.