Cemre Akkaya

E-commerce and marketplace commercial leadership across multiple markets in MENA, Europe, and Asia. Revenue operations with full P&L accountability across B2C, B2B enterprise, and marketplace channels. Cross-border commerce. General management across marketing, product, engineering, CRM, and creative. - B2B commerce. Built the B2B division from zero: business case, team, first deals, CRM pipeline tracking across multiple markets. Grew into a major revenue stream with consistent month-on-month growth. - Revenue growth and pricing strategy. Revenue growth through pricing optimization, CRO, funnel improvements, and channel mix rebalancing. - Subscription commerce and lifecycle marketing. Subscription revenue growth through retention strategy, marketing automation, and segmentation. - Cross-border commerce and go-to-market strategy. Market entry and scaling via localized go-to-market, pricing restructuring, and demand generation. - E-commerce platform migration. Full Shopify migration from custom infrastructure; led engineering squads alongside product and technology teams. - AI systems and digital transformation. Built AI-powered commercial tools: customer support AI, B2B CRM with automated pipeline tracking, multi-market analytics. AI-augmented operations replacing specialist roles without scaling headcount. - Brand strategy and repositioning. Repositioned from transactional platform to consumer-trusted brand; improved NPS and customer satisfaction.

Business development and market entry across the Middle East and Africa. Consumer goods and FMCG distribution management. Commercial strategy, go-to-market execution, and revenue forecasting across MENA markets. - Market entry strategy. Developed market prioritization, commercial modeling, and go-to-market planning; generated multi-market pipeline rapidly through alternative lead generation and partnership routes. - Distribution management. Signed major distribution deal in KSA through business case development and commercial negotiations. - Trade marketing. Achieved strong weighted sales distribution within months of launch. - Revenue forecasting and OKR management. Owned commercial planning for new market entry; defined and tracked OKRs aligning commercial targets with go-to-market execution across markets.

FMCG brand strategy and multi-market commercial leadership across six European markets: Germany, UK, Romania, Czechia, Turkey, UAE. Consumer goods go-to-market strategy in a regulated category. - Brand strategy and consumer insights. Repositioned brand based on consumer insights; exceeded annual sales targets. - Go-to-market strategy. New market launches across multiple countries; achieved above-benchmark market share within one year. - Consumer marketing and lifecycle marketing. Scaled consumer base across European markets under full advertising prohibition. - Trade marketing and eCommerce. Integrated campaigns across ATL, digital, and eCommerce channels; strong online traffic growth. - Trade marketing and retail activation. Go-to-market execution and trade marketing strategy across 10+ European FMCG markets. Pricing, retail compliance, and channel activation.

CRM strategy, loyalty marketing, and brand performance in European FMCG. Consumer data strategy and lifecycle marketing. - CRM and lifecycle marketing. Designed and executed CRM strategy for major product launch; achieved above-benchmark email open rates. - Loyalty program. Conceptualized and launched Europe's first category loyalty program; drove consumer engagement and retention. - Consumer goods operations. Reduced annual out-of-stock volumes through supply chain and operational improvements.

FMCG brand execution, consumer insights, and category growth in Czech Republic. - Consumer goods brand strategy. Led consumer-driven brand migration with significant market share growth. - Cost optimization. Identified cost reduction opportunity through product and cost analysis.

Worked both in London & Istanbul Rotational role across marketing, consumer insights, and strategic analysis in international markets. - Supported cross-border consumer research and market analysis initiatives - Contributed to strategic planning and brand performance assessments - Built foundational experience in global marketing and commercial strategy

Supporting management consulting engagements through business analysis, market research, and strategic problem solving across multiple industries. - Conducted market research and competitive analysis to support strategy and transformation projects - Built structured analyses and data-driven insights to inform client recommendations - Supported case teams with quantitative and qualitative research across multiple business sectors - Contributed to consulting deliverables through synthesis of research, data analysis, and strategic insights - Developed foundational skills in structured problem solving, business strategy, and analytical thinking