Celso Baldi

Senior executive with 20+ years of experience driving growth, market expansion, and business transformation across industrial, energy, and technology sectors in Latin America. Currently serving as Director of the Connectors Division at Stäubli Brazil, with full responsibility for P&L, strategy execution, and regional expansion across Brazil and South America. I lead high-performance teams and complex operations in industrial connectors supporting electrification, automation, and the energy transition — including solar (PV) applications. My career has been built at the intersection of electrification, digitalization, and industrial automation, consistently delivering growth in competitive and underdeveloped markets. Proven impact: • 3x revenue growth in 2.5 years by unlocking a previously underpenetrated market • Led multi-country commercial operations across 15+ markets (LATAM & Europe) • Built and scaled distribution and channel ecosystems in complex, emerging regions • Expanded market share through strategic partnerships and data-driven execution Core leadership capabilities: • General Management & Full P&L Ownership for a multi-million industrial Business across LatAm • Full business responsibility including strategy, commercial operations, and organizational leadership across LATAM • Electrification, Energy Transition & Renewable Energy (Solar/PV) • Industrial Automation & B2B Technology Solutions • Channel Strategy & Distribution Network Development • Cross-cultural Leadership & Organizational Scaling Telecommunications Engineer (PUC-Campinas) with an MBA in Strategic Business Management. Fluent in English, Portuguese, and Spanish, with extensive experience leading across multicultural and cross-border environments. I bring a leadership approach that combines strategic vision with strong execution for business transformation — aligning people, technology, and market opportunities to deliver sustainable growth and long-term value.