Marcelo Marciano

Head of Innovation & Impact @ CI&T

About

At CI&T, my focus on innovation and impact stems from a deep commitment to leveraging technology for socio-environmental progress. Our team's strategic approach has been pivotal in steering digital product optimization, fostering culture change, and enhancing our clients' journeys toward their aspirations. With a blend of strategic consulting prowess and a passion for education, I am dedicated to crafting solutions that resonate with both market needs and community values.

Country

Brazil

City

São Paulo

Industry

Higher Education

Skill

Team Leadership, Strategic Consulting, Culture Change, Product Development, Teamwork, User Experience (UX), Problem Solving, Leadership, Design, Creativity and Innovation, Teaching, Digital Marketing, Digital Strategy, Growth Hacking, Lean Management, Product Design, Customer Experience, Requirements Analysis, Scrum, Business Process

Experience

Head of Innovation & Impact

CI&T

2023-8 - Present · 3 yrs 2 mos

São Paulo, Brazil

Senior Digital Strategist

CI&T

2021-6 - 2023-8 · 2 yrs 3 mos

São Paulo, Brazil

Digital Strategist

CI&T

2020-4 - 2021-6 · 1 yr 3 mos

São Paulo, Brazil

Teacher

Istituto Europeo di Design - IED São Paulo

2024-2 - Present · 2 yrs 8 mos

São Paulo, Brazil

Post graduation teacher on: - Sustainable Design for New Economies - Business Design:Creative Leadership Specialization Program

Strategy & Consulting Technology Consultant

Accenture

2019-2 - 2020-4 · 1 yr 3 mos

From planning to execution, driving results in business strategy, product strategy and digital transformation. Industry expertise: Banking and Payments.

Product Manager

CI&T

2018-1 - 2019-2 · 1 yr 2 mos

São Paulo Area, Brazil

Worked with experience management, business process design and product inception for the Banking, Payments and Insurance industries. - Experience with Product Discovery (goals alignment, Value Stream Mapping, Product Roadmap definition and performance metrics setup and evaluation).

Business Analyst

CI&T

2014-6 - 2018-1 · 3 yrs 8 mos

São Paulo Area, Brazil

Worked with product design and system integration solutions, covering aspects of user experience, business rules and data integration (back-end and front-end layers), for CRM and e-commerce systems. - Experience in mapping solutions to meet legal and regulatory issues in the Health Insurance market.

Business & System Integration Sr. Analyst

Accenture

2010-9 - 2014-6 · 3 yrs 10 mos

São Paulo Area, Brazil

Worked with the design and implementation of activities for business functions and functional areas, including analyzing and designing/re-designing business processes and systems for Telecom/Internet providers. Experience with requirement analysis, functional design, integration tests planning and coordination of offshore teams to deliver system's implementation and integration. Solid experience with Oracle Communications Billing and Revenue Management (BRM). Main topics: Revenue Assurance, Product Catalog configuration, Billing, Payment Collections.

System Analyst

Ingenico

2006-7 - 2009-9 · 3 yrs 3 mos

São Paulo Area, Brazil

Worked with quality process improvement, requirements analysis, design of functional and technical specification / functional testing and planning for POS (Point of Sale) Systems. Developed scripts for simulation server for authorization of payment card transactions, as well as modeling and execution of tests on embedded systems (Experience with test automation using CSL and Lua and domain of ISO 8583 protocol).