Cella Sin

In the lead for all internal and external PR activities for Samsung Electronics within the Netherlands. In charge of the overall PR strategy, PR product marketing, internal communication strategy, corporate reputation and issue management. Create an outstanding network within Samsung for the development and execution of internal and external communication strategies that express Samsung's vision, values and thought leadership. Positively represent the company at internal and external functions and act as the general spokesperson for the brand. Develop high quality (drumbeat and launch) content (concepts) that is enrolled throughout a range of different owned and earned channels targeted at relevant media stakeholders and consumer target audiences. Execute the communication strategy in Samsung's CSR and Sustainability projects that embodies the company's social responsibility and support public affairs related projects.

In the lead for all PR activities for Samsung Electronics within the Netherlands. In charge of the overall PR strategy, PR product marketing, corporate reputation and issue management. Created an outstanding network within Samsung for the development and execution of internal and external communication strategies that expressed Samsung's vision, values and thought leadership. Positively represented the company at internal and external functions and acted as the general spokesperson for the brand.

Advised and supported the PR Manager and maintained good relationships with key media and coordinated all PR tasks, - Coordinated PR campaigns for a variety of product groups. - Executed PR plans and integrated policies in a way that ensured achievement of the communication objectives and supported the corporate and brand image. - Coordinated press releases, press events and press travels in B2B and B2C. - Alignment with several marketing and PR agencies. - Produced complete briefings for internal stakeholders and external agencies.

Supported the PR Manager. Coordinated, planned and executed PR campaigns for a variety of product groups within the B2C market.

Supported the corporate marketing department. Management of good relations between the company and the media. Setting up marketing reports, best practices and press events.

Write articles regarding the Korean entertainment industry in order to spread the news around the K-pop phenomenon on a global level. This task also involves translating Korean articles (related to the Korean entertainment industry) into English.