Célio Belém

Responsável Corporativo Brasil pela Diretoria de Prevenção de Disputas, Contencioso e Consultivo Cível, Comercial, Trabalhista, Criminal, Ambiental, Imobiliário, Logística, Suprimentos, Revenda e Distribuição, entre outros, nos âmbitos extrajudicial, administrativo, arbitral e judicial, bem como pela gestão de Caixa, OBZ e Provisão.

Corporate Legal Lead for Brazil, responsible for the Innovation (one of the most innovative companies in Brazil), Platforms (B2B/DTC), and Contracts cells (+7,000 per year), leading teams that manage and resolve legal matters related to Product and Process Innovation, Digital Platforms (BEES Marketplace, Zé Delivery, Zé Express, and Chopp Brahma Express), Content Production and Digital Assets, Engineering Projects, Intellectual Property, Advertising and Marketing (Legal Marketing) and Promotions, Event Sponsorships, Regulatory, Technology, Consumer, and Public Law (bidding, partnerships, events, and public contracts). 🏆 Awards and Recognitions Best Legal Department in Innovation, Intellectual Property & Technology – Brazil’s Leading Lawyers - Awards 2023 & 2024 (Leaders League Brazil) - Cannes Lions 2022 – Most Creative Company in Brazil (12 Lions) - Valor Inovação Brasil 2022 – Top 10 Most Innovative Companies in the Country - MIT Technology Review 2022 & 2025 – Among the 20 Most Innovative Companies in Brazil 🚩 Special Responsibilities - Oversight of all legal matters related to the FIFA World Cup 2022, across all Brazilian states, with on-site participation in Ambev’s delegation in Qatar. - Oversight of all legal matters related to the Paris 2024 Olympic Games. - Oversight of all legal matters related to public and private Carnival and São João festivities across all Brazilian states.

Corporate Legal Lead for Brazil, responsible for the Contracts cell and for the team of managers and specialists handling litigation and advisory matters across multiple areas, including Civil, Criminal, Environmental, Product and Process Innovation, Data Privacy, Intellectual Property, Entertainment, Advertising and Marketing (Legal Marketing), CONAR and Promotions, Tech Legal (NFTs, Crypto, and Streaming – Lounge), Antitrust and Corporate (litigation), Regulatory, Consumer, Obligations, Commercial, Procurement/Supply, Franchising, B2B E-commerce Platforms (BEES Marketplace – 1P1 & 1P3), Real Estate, Divestments, Logistics, Public and Private Bidding and Contracts in general, covering extrajudicial, administrative, arbitral, and judicial spheres, as well as Cash, OBZ, and Provision management. 🚩 Responsible for overseeing all legal matters related to public and private Carnival and São João festivities across all Brazilian states.

Corporate Legal Manager responsible for litigation and advisory matters involving civil and arbitration disputes in general, covering topics related to LGPD and Data Privacy, Tech Legal, New Businesses, Franchise Systems, Sales and Resales, B2B E-commerce, Real Estate, Divestments, Professional Councils, Exclusivity Contracts and Market Programs, as well as Engineering and Supply Contracts, Logistics Projects, Licenses, and management of OBZ, Cash Flow, and Provisions.

Responsible for drafting and managing national and international contracts at Ambev’s Engineering and Projects Center in the LAN region (Brazil and Northern Latin America), working across administrative, litigation, and arbitration matters.

Litigation and advisory practice for Sales and Supply in the Northern Regional Unit (PB, RN, CE, PI, MA, PA, and AP), covering Civil, Tax, Labor, Real Estate, and Compliance matters (including Antitrust, Anti-Corruption, and Internal Investigations), as well as Public Procurement and Government Contracts, in addition to legal management of sponsorships for public and private events. 🚩 Responsible for overseeing all legal matters related to public and private Carnival and São João festivities across several states in Brazil’s North and Northeast regions. 🚩 Responsible for overseeing all legal matters related to the Rio 2016 Olympic Games across various states in the North and Northeast regions.

The Instituto Four is a non-profit organization dedicated to identifying, training, and developing young leaders who strive to solve Brazil’s most pressing challenges and aim to occupy key decision-making positions in the country. We believe that complaining doesn’t bring change — that’s why we foster spaces for dialogue and innovative thinking among people from diverse backgrounds, seeking to deliver concrete and positive results for Brazilian society. The Four Community brings together all alumni from Instituto Four’s leadership development programs.

Fundado em 2014, o IBD tem o objetivo de promover a prática de debates competitivos no Brasil, por meio do apoio às sociedades de debates e da promoção de competições nacionais, representando também o Brasil perante as organizações internacionais de debates.

Idealizador do Projeto e Fundador da primeira Sociedade de Debates do Brasil, sendo responsável pelo estabelecimento das bases do movimento nacional de debates competitivos e pela produção dos primeiros materiais do país sobre a prática, que teve seu início na Faculdade de Direito da Universidade Federal do Ceará em 2010, tendo se espalhado pelo país nos anos seguintes e estando, atualmente, em dezenas de instituições de ensino em todo o país.

Advisory Member at CONAR’s Ethics Council

The program ProLíder selects young talented people to teach them leadership and entrepreneurial skills. It mainly consists on discussing the current situation of the country with relevant people in the field. The main goal is to support the creation of solutions and new businesses that will develop Brazil and offer our population a better life. In 2018 there were 5,667 applicants, and only 41 were selected. For additional information, please visit: http://www.programaprolider.com.br

Professor de oratória e argumentação, com foco em argumentação prática, oratória e comunicação não-verbal, tendo ensinado em cursos de extensão, cursos particulares e formações in company em diversas cidades do Brasil, além de trabalhar com argumentação jurídica e teoria da argumentação.

Fundada pelo presidente executivo do Fórum Econômico Mundial (WEF), Klaus Schwab, em 2011, a Global Shapers Community é uma iniciativa por meio da qual Hubs são desenvolvidos e liderados por jovens entre 20 e 30 anos de idade, que são excepcionais em seu potencial, suas realizações e seu desejo de contribuir para suas comunidades. Ao longo de 2 anos, atuei como Curador e Vice-Curador do Hub de Fortaleza/CE, por meio do qual dezenas de iniciativas relacionadas à educação, economia, preservação do meio ambiente e conscientização sócio-política, em especial relacionadas aos Objetivos de Desenvolvimento Sustentável (ODS) foram realizadas, influenciando centenas de pessoas.

Fundador

🏅 Magna Cum Laude

Curso executivo sobre blockchain e tecnologias relacionadas, como ativos digitais baseados em blockchain e smart contracts, bem como as principais aplicações dessas tecnologias, a exemplo de NFTs (nonfungible tokens) e DeFi (decentralized finance).

Direito, Tecnologia e Inovação