Celine Tan

Accounts: BMW Asia, LEGO, Lindt, Eurokars Auto (BMW) - Planning and executing large budget media campaigns, ensuring performance delivery with strong alignment throughout the funnel, depending on each client’s business objectives - Spearheaded meetings with clients, providing data-driven recommendations based on active research into existing campaigns and industry trends - Forged strong relationship with clients and vendors, working closely with both to explore platforms to improve performance - Worked closely with management on new pitch accounts, contributing strongly in market research and deck creation

Past Accounts: TANGS

Accounts: Kenvue, Hershey's - Worked on client pitch with data-driven insights from campaign forecasting tools through Meta, TikTok, and UM’s proprietary Growth Accelerator - Collaborated with different APAC markets and vendors to facilitate successful campaign execution, global requests, and tracking - Conducted comprehensive market research on marketing and AI trends, utilising Global Web Index and internal databases

Industry: B2B (Airfreight, Engineering, Certification) & B2C (Healthcare, Education, F&B, Non-Profit, Beauty) - Branding: Brainstorming and formulating brand strategy - Research: Creation of screeners and in-depth interview guides, doing secondary research on clients - Pitch Development: Creation of decks for client presentations - Project Management: mainly scheduling and ensuring tasks are delivered on time - Internal: Marketing & HR

Focus on social media research on Virtual Influencers and NFTs - Creating data sets for analysis - Researching on the topics and analysing findings - Create decks to compile and present findings

Focus on Performance Marketing to grow the start-up wet market focused e-Commerce during the pandemic - Starting Always-On Search campaign alongside seasonal campaigns for Christmas and Chinese New Year, utilising GA for insights driven optimisations and copy changes - Filmed and edited cooking videos and short promotional videos to showcase the fresh ingredients and USP of Market Boy - Created visuals for Social Media

Focus on assisting award-winning producer in: - Researching and writing pitches & concept papers for shows, based on sponsors' proposals or creating a new season of old shows - Scheduling and budgeting for shoots - Casting - Scriptwriting and creating story beats - Editing for Trailers and Promos

Achievements: - Best Delegate, NTUMUN 2021 - 1st Runner-up for Crowbar Challenge 2022 - 2nd Runner-up for MKT390 Marketing Research Challenge - Honorable Mention, SMUN 2021 - Honorable Mention, Harvard Innovation Challenge SEA III Activities: - Student Leader, STEP Sociovation 2022 - Student Leader (Head of Logistics), Bloom 2022 - Student Leader (Marketing), Inter-University Student Leader Forum 2021 - Student Leader, STEP Sociovation 2021 - Head Delegate, UCBMUN 2021 - Singapore Model Parliament 2021 - Chancellor's Challenge Shield 2021 - SUSS-iFast ESG Investing Competition 2021 - CDL-GCNS Young SDG Leaders

- 2nd Assistant-Director for Toggle Commissioned Film "Their Voice Met" - Video Editor for Final Year Project "Lost Cravings" - Producer for Short Film "Hitched" - Producer for Documentary "Hopes of Home"