Celine Graciella

Lead global KOL partnerships across North America, Europe, and Asia. Manage end-to-end influencer collaborations (outreach, negotiation, execution, reporting). Develop platform strategies for TikTok, Instagram, and YouTube. Negotiate commercial terms and build long-term creator relationships. Optimize performance using engagement, ROI, and conversion metrics.

Conducted supplier sourcing on 1688 and Chinese B2B platforms to fulfill customized client requirements. Negotiated pricing, MOQ, lead time, and customization terms in Mandarin with manufacturers. Supported cross-border procurement for European clients, ensuring cost efficiency and quality compliance. Built and maintained long-term supplier relationships to secure competitive pricing and stable production. Assisted in product customization discussions (包装, logo printing, material selection).

Conduct market research on Indonesian consumers, trends, and competitors. Translate and localize product info + marketing materials for the Indonesia launch. Map out potential influencers and creators for early brand activation. Provide insights and recommendations to shape the brand’s Indonesia entry strategy.

📍 The Chinese University of Hong Kong, Shenzhen, China | Nov - Dec 2024 Competed in my first SME Case Competition, analyzing a real-world business challenge under a 24-hour deadline. Developed an innovative strategy to identify untapped customer segments. Delivered a winning presentation that stood out among 64 teams, securing 1st Place and advancing as a top finalist. Strengthened skills in business analysis, strategy design, and team collaboration under pressure. 📍 Ivey Business School, London, Canada | Mar 2025 Represented CUHK-Shenzhen at a prestigious international competition, tackling real-world cases within 6–9 hours from release to presentation. Developed a data-driven market entry and expansion strategy, including revenue forecasting, risk assessment, and competitive positioning. Presented actionable recommendations to a panel of industry executives, showcasing strong strategic thinking, problem-solving, and presentation skills. Gained international exposure, collaborating and competing with top business students worldwide.

Expanded bilingual social media presence (Chinese & Indonesian) from zero to 300+ engaged followers, building brand visibility from scratch. Streamlined customer response workflows, boosting weekly efficiency by 80%, which led to a 300% increase in qualified leads and 50% growth in paying customers. Acted as primary liaison between the Chinese operations team and Indonesian clients, successfully managing and resolving 50+ customer inquiries each week.

Represented the university at open days, campus tours, networking events and outreach programs. Assisted prospective students by providing information about university programs, campus life, and facilities. Executed high school outreach program, and organized an on-site recruitment booth.

Supported product launches by creating TikTok marketing strategies tailored for Indonesian beauty and skincare audiences. Collaborated with key opinion leaders (KOLs) and influencers to build brand awareness and engagement. Conducted market research to identify consumer trends and provide insights for upcoming product development and campaign progress. Assisted in campaign execution and performance tracking to optimize content impact and reach.

I was honored to serve as the Vice President of International Students Association 2024-2025. Me and my team directed a 58-member team, driving strategic planning, cross-functional coordination, and execution of 25 events. I Served as Main Supervisor at Cultural Odyssey x CMG (China Media Group) 2025, largest on-campus event attended by 5000+ participants. Coordinated end-to-end planning and execution while managing 200+ volunteers across 18 country booths. Built strong partnerships with university leaders, China Media Group, and the Longgang Government, ensuring seamless collaboration and broad cultural representative. Demonstrated strong leadership under pressure, balancing multiple priorities, motivating large teams, and delivering impactful results that strengthened campus community and cultural exchange.

Member of Activity Department in an organization for international students called International Students’ Association (ISA) in CUHK SZ. Activitely involved in event planning and realizing events with other members. Conceptualized, proposed and executed 4 middle to large-scaled event for International Students in CUHK-Shenzhen. Organized and Served as Main Event PIC of International Day 2024, a large-scale on-campus event attended by 1500+ students, with budget exceeding RMB 100,000. Managed 100+ volunteers for 12 country booths that contributed to the success of the event. Coordinated cross-departmental planning, task division, event execution, and risk management.

Pioneered in influencer marketing program, collaborated with over 1500 fashion and beauty influencers. Drove 24.000+ new followers and 30.000+ orders via strategic campaigns and influencer collaborations. Translated CEO communication and marketing materials between Chinese and Indonesian team. Created the first client service SOP to ensure consistency and lead new interns on workflows and marketing programs.

I am currently in charge of influencers searching and reaching out to influencers that fits our brand for a collaboration, negotiate with influencers for collaborations and endorse, and last I am in charge of their content preview and all updates until the video promotions are posted. I am also handling the responsibility of replying to customers’ inquiries and problems through several online marketplace platforms in the period of time given. Last, I am translating from Indonesian to English, and vice versa.

I am currently handling the client service position which requires me to reply customers within 10 minutes and handling their inquires. Secondly, I am also looking for and reaching out to influencers that could promote this brand. Thirdly, I am also in charge of editing their tiktok video and uploading it. Last, I am translating from Indonesian to English, and vice versa.

I am selling homemades cakes and cookies, selling them through pre-order in my instagram and some other social application. I baked and sold brownies, cookies, cheese cake, doughnut, waffle, cinnamon rolls, choux, pineapple cookies, dessert box and some other cakes. I baked customers’ inquiries through pre-order and shipping it to my customers

· Full Tuition & Accommodation Scholarship Awardee · Guangdong Government Outstanding International Student Scholarship 2022 Awardee · University Honor - Excellent Student Leader Awardee · Dean's List Awardee · University Honor - Multicultural Award