Celimar Machado, MBA

- Draft and distribute press releases, media advisories, statements, serve as the primary media contact for Assembly Member Landon Dais. - Manage official social media accounts (X, Facebook, Instagram, Threads, Bluesky) and create digital content, graphics, and video captions aligned with legislative priorities; track analytics, engagement metrics, and audience growth to optimize messaging - Develop and implement communications strategies and messaging frameworks for legislative priorities; coordinate messaging between Albany office, district offices, and external stakeholders; maintain brand consistency, message discipline, and tone guidelines; assist with crisis communications, urgent messaging, and rapid response plans. - Assist in planning and executing press events, community forums, ribbon-cuttings, and constituent engagement events; manage event logistics, media coverage, and post-event reporting; coordinate with internal staff, external partners, and vendors. - Produce engaging written, visual, and multimedia content to highlight legislative accomplishments, constituent stories, and district initiatives; ensure content is accurate, compelling, and accessible across all platforms.

- Consistently grow my audience by an average of 19% per month by posting engaging lifestyle and travel content up to twice a week and actively interacting with followers in the comments. - Research brands and products to drive impactful partnership campaigns and promote through strategic social media posts. - Produce compelling visual content for use in social media campaigns through photography and videography, ensuring each shot tells a powerful story. - Partnered with top-tier brands including Disney, Google, and Insta360 to execute sponsored campaigns, expanding brand reach and driving measurable audience interaction.

- Collaborated with a five-person branding team to define campaign objectives, manage deliverables via Lark, and troubleshoot creative roadblocks contributing to seamless content production and execution. - Leveraged trend analysis and location-based research to create high-performing social media content, resulting in a 10% increase in engagement across digital platforms including blogs and websites. - Utilized social media trends to enhance content and improve campaign performance, leading to a 15% increase in audience engagement during the campaign period.

- Created and scheduled engaging cross-platform content for Facebook, Instagram, Eventbrite, and Linktree, driving a 10% increase in follower retention and boosting overall audience interaction. - Ensured 100% content calendar consistency using Hootsuite while enhancing event exposure through smart scheduling and seamless Eventbrite and Linktree coordination. - Researched and implemented relevant tags and hashtags for each social media post to maximize visibility and engagement. - Collaborated with colleagues to enhance the organization's online presence and support its mission.

- Designed and launched strategic social media campaigns that boosted brand visibility and drove a 10% increase in audience engagement through consistent cross-platform promotion. - Managed weekly and monthly content calendars using Airtable and leveraged performance analytics to replicate top-performing strategies, reinforcing brand identity and optimizing campaign success. - Tracked social media metrics regularly to analyze campaign performance, identifying top-performing strategies to replicate in future campaigns, resulting in a 10% increase in audience engagement through consistent social media efforts and cross-platform promotions.

- Increased sales by 4.1% and improved overall shopping experience for customers by successfully implementing new merchandising concepts and strategies. - Conducted consumer behavior research to gain insights into customer preferences and buying patterns, helping align merchandising strategies with sales goals effectively. - Participated in business meetings with cross-functional teams to collaborate on merchandising strategies and share insights to improve overall sales performance.

- Engaged in a 16-week fellowship program, acquiring expertise in visualization using SEO writing, SEM Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys alongside continuous professional development. - 200 hours of instruction time with a hands-on mastery of data tools, communication training, networking, and client work with actual companies. - A highly selective program that admits underemployed college graduates from under resourced & marginalized communities.