Celia Arenas

Category ⟶ Resale and Contract Manufacturing • Support Category Management with tactical activities • Take charge of price administration and SAP maintenance • Develop and maintain productive relationship with both suppliers and internal stakeholders • Resolve invoice blockage, ensuring on-time payment. Execution of end-to-end purchasing process. • Resolve disconnects within the order to pay process • Collaborate with cross-functional teams, including R&D, production, and quality assurance, to understand material requirements and ensure alignment with sourcing strategies • Identify and executing cost-savings opportunities • Prepare and analyze sourcing reports, metrics, and KPIs to identify opportunities for improvement as well as volumes/rebates check • Ensure compliance with company policies, procedures and ethical standards in all sourcing activities. • Participate in continuous improvement initiatives to streamline sourcing processes and enhance efficiency

• Product Data Collection and Documentation (SKU) and create GRFs to ensure accurate and consistent product data management • Create and maintain master data across systems such as SAP, xRef, GRS, TDS and PIM, ensuring data accuracy and integration across platforms • Oversee product portfolio management, ensuring the annual creation and maintenance of commercial labels for Premium, Value Line, and Private Label products (e.g., Ixell, BMW, VW, Autoking) • Suport the implementation of new packaging solutions, ensuring alignment with brand and regulatory requirements • Create, maintain, translate, and publish TDS documents to support product launches and updates • Conduct comprehensive market analysis to identify opportunities and craft tailored value propositions that align with business goals • Evaluate and analyze return on investment to guide decision-making and optimize marketing and busisess strategies

• Customer reception and personalized attention • Plan, execute, and monitor email marketing campaigns to enhance customer engagement and drive business growth • Oversee social media platforms, including content creation, scheduling, and performance analysis, to strengthen the brand's online presence • Assess business requirements and client expectations to align strategies with organizational goals • Develop and implement strategies to improve the user experience across all touchpoints, including the website and social media channels, ensuring consistency and satisfaction

• Develop and implement comprehensive digital marketing strategies to drive brand growth, generate website traffic, capture leads, and increase conversions • Execute SEO strategies to improve search engine rankings, boost organic traffic, and enhance overall online visibility • Stay updated on emerging digital marketing trends and tools to improve website usability and optimize the user experience • Analyze key performance indicators, including website traffic, conversion rates, and social media engagement • Plan, manage, and optimize email marketing campaigns to nurture leads and improve customer retention • Review and manage Facebook Ads and Google Ads campaigns, ensuring alignment with strategic objectives

• Engaged in a cultural exchange program with an Irish host family, fostering mutual understanding and cultural immersion.

• Managed cashier functions, account operations, and financial transactions efficiently • Conducted cash reconciliations, including balancing and closing of cash registers and cashier accounts • Organized and maintained accurate records and documentation for seamless archiving • Provided consistent, professional customer service, addressing inquiries and resolving issues effectively • Performed various administrative duties to support daily operations and ensure compliance with policies • Processed deposits, withdrawals, transfers, check cashing, and other monetary transactions with precision • Ensured customer identification and documentation accuracy for secure and compliant transactions • Managed loan payments and assisted customers in opening or closing accounts efficiently

The Master's in Marketing Management and Business Administration (GESCO) has provided me with a significant strategic vision, along with the techniques and tools to develop analytical skills. It has also equipped me with professional and leadership competencies to lead marketing and management environments that are constantly evolving and becoming increasingly global, digital, and hyperconnected.

Specialization in Business Management

The Erasmus program at Hochschule für Technik und Wirtschaft (HTW) in Dresden provided a unique opportunity to gain exposure to international academic standards and broaden perspectives on global business operations. This experience contributed to the development of adaptability and problem-solving abilities, essential for navigating dynamic, global environments and succeeding in today’s interconnected world.

Intensive program to deepen the knowledge needed to manage large volumes of data in Big data and Data science from a business point of view. Learning Big data tools and technologies to create advanced data models and get maximum information to improve decision-making.