Celia Yan
Ecommerce Manager @ TP-Link España
About
Marketing professional with over 15 years of experience working with international brands and leading creative agencies across multiple markets. Proven expertise in brand building, account and project management, with a strong track record in translating business objectives into clear creative briefs, structured timelines, and effective marketing execution. Highly experienced in managing agencies and cross-functional partners to deliver integrated marketing initiatives, particularly within consumer electronics, sports, and brand-driven industries. Combines strategic thinking with hands-on execution to drive brand growth and measurable business results. Fluent in Chinese, English, and Spanish, with strong written and verbal communication skills. Deeply engaged in retail dynamics and brand development, with a consistent focus on aligning creativity, strategy, and commercial impact.
Spain
Barcelona
Marketing & Advertising
Project Management, Copywriting, Graphic Design, Marketing Communications, Business English, Spanish, Advertising, Public Relations, Video, Television, InDesign, Interactive Advertising, Leadership, Editing, Marketing Research, Brochures, Film, Art Direction
Experience
Ecommerce Manager
TP-Link España
Madrid
Marketing Director
Joie International
Shanghai, China
Operation Director
OLIVER | The Brandtech Group
Shanghai, China
Operation and Implementation
Brand Manager
Michelin
Shanghai City, China
Branding for tire product line and consumer communication. lead marketing campaign and manage agency and advertisement production
Business Director
MurphyCobb
Shanghai City, China
Support and maintain current clients in China: L'Oréal, Coca Cola, Carlsberg, Heineken, Reckitt Benckiser, Mondelēz, Nestlé Provide marketing strategy, budget, planning consulting, cost review.
Project Manager
GoPro
Shanghai City, China
Marketing Brand Experience, in charge of brand communication, support marketing/sales functions
Senior Account Manager
TBWA\Worldwide
Shanghai City, China
Report to: PD (Project Director) Client: Apple http://www.apple.com/ (TVC, print, OOH) Responsibility: Print/OOH: select location, work out mechanics, lock down media plan, deliver to each publisher. TVC: work in production, censorship. Digital: produce animation+online TV
Account Manager
Wieden + Kennedy
Shanghai City, China
Report to: AD (Account Director) Clients： Nike – Online video and Print Nokia – Print and TVC BASF – Print and TVC Nestea – Print, TVC and online Ad iShares – Print and video FIAT – Print (ATL+BTL), video and event Responsibility: 1. Print: Coordinate the creative and execution process, brief team and assign workload. TVC: Participate in shooting, work with director and producer, hold the PPM and follow up on the edit. 2. Brand positioning, creative and digital planning 3. Work with media agency and marketing research companies 4. Execute the creative and digital idea 5. Coordinate with creative, planning department and studio; optimize the resources
Education
Universidad Nebrija
Business Administration and Management, General
Beijing Foreign Studies University
Economics
Beijing Institute of Technology
English Language and Literature/Letters
Celia Yan's Contact Information
Phone
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